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The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the phases of social distancing will be in place.

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5 Steps to Writing Good Employer Brand Content

Proactive Talent

Employer brand content goes above a traditional op-ed piece on the latest in entertainment, politics, or gossip. The content published on employer sites represents not only your company but your employee's experience, workplace culture, and gives you the ability to humanize your brand through great storytelling.

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. If you’re not proactively making an effort to manage and join in on the conversation around your company’s employer brand, you can bet that someone else is. million per year, $5.9

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Delta Air Lines was the third largest airline in the U.S. At that time, US Airways and United Airlines had already declared bankruptcy, leaving nearly half of the commercial aviation industry’s capacity under bankruptcy court’s oversight ( CNN Money ). It was a turbulent time for airlines. Fast-forward to the present day.

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How to Wrangle Your Inbound Recruitment Marketing Channels to Attract the Right Talent

Indeed

Suddenly, there were job boards and search engines, social media and career sites, ratings sites, not to mention online ads. Today, employers looking to hire are faced with lots of candidates and lots of ways to reach them. James Ellis , Podcaster and Lead Employer Brand Consultant, Proactive Talent.

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Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. If you’re not proactively making an effort to manage and join in on the conversation around your company’s employer brand, you can bet that someone else is. million per year, $5.9

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Weave “Why” Into the Hiring Process, Or Don’t Bother Recruiting!

ExactHire Recruiting

Apple, Southwest Airlines) focus on how clarity around their why inevitably drove customer acquisition and retention. Customers will buy from brands that inspire them, and what resonates for one person will fall flat for another. In fact, my nephew Andrew, a airplane mechanic with Southwest Airlines, is a prime example.

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