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Designing an Award-Winning Careers Blog that Attracts 200% More Talent

Rally Recruitment Marketing

Be UPMC” in 2021 in support of careers at UPMC , a leading health care provider and insurer pioneering groundbreaking research, treatments, and clinical care. Through 27 blog posts, the campaign generated 200% more traffic to our careers blog in 2021 compared to 2020, which landed us the Best Careers Blog award at this year’s Rally Awards !

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Most traditional link tracking is done with Urchin Tracking Modules (UTMs), created using a free tool like Google’s Campaign URL Builder , which append additional information to URLs, including source, medium, term, content, and campaign. Who created this piece of content? Now, how do you actually track clicks on your links?

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Rally note: Read our article How to Evolve Your Employee Generated Content Using Technology for more help in this area. . This is an easy one: place badges representing the awards you’ve won in high-traffic areas on your site. Careers blog. View this post on Instagram. A post shared by Bain & Company (@bainandcompany).

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. Tip #1: Pull inspiration from the best careers blogs in your industry. Meet the winners. Giant Eagle.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Do you know what candidates think about your careers site? If hard-pressed, could you find definitive answers to any of these questions: What brand perceptions do candidates form after browsing your careers site? Are candidates getting everything they need when they visit your careers site?

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

More talent network subscribers, for example, might require more candidate touchpoints, such as pop ups on your careers site asking visitors to join your talent network or increased engagement with your social content leading candidates back to your careers site. Careers site and careers blog: new users and repeat users.

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Social Recruiting Strategy: Create Your Fall Calendar

Rally Recruitment Marketing

To help you plan your Fall social media content calendar, we’ve provided a list of holidays coming up over the next couple of months that your company may want to celebrate, as well as best practices in how to create social recruiting content that will attract and engage candidates to your employer brand and open jobs.