InFlight

JULY 9, 2021

TA week brings sourcing, recruiting, and employer branding strategies together into one action-packed digital week of learning and networking. Lessons from eCommerce: How Making Your Candidate Experience a Funnel Will Help Your Employer Brand. Add session to your agenda. Presenter: Karl Wierzbicki, Director of Marketing.

Employer Branding 52

Employer Branding Applicant Tracking Systems B2B Talent Acquisition 52

Symphony Talent

DECEMBER 7, 2017

Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. The post B2B, B2C… What About B2T? appeared first on SmashFly Blog.

B2C 63

B2C B2B Smashfly Employer Branding 63

RecruitmentJuice

OCTOBER 4, 2017

That is why we often associate a company with a product and soon enough, the product becomes a sort of a foundation for their brand. But for some time now, companies have been using employer branding as a source of attracting new talent. You cannot afford to neglect to brand your offices as well.

Employer Branding 77

Employer Branding B2B Social Media Policies 77

CareerArc

SEPTEMBER 30, 2022

An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employer brand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story.

Social Media 98

Social Media Media Employer Branding B2B 98

exaqueo

JUNE 11, 2018

When I landed in San Diego for the Employer Branding Strategies Conference , I wasn’t sure what I was going to walk into. So, whether you’re considering attending #EBrandCon 2019 or researching employer branding conferences in general, I hope you find my perspective on the event beneficial and insightful.

Employer Branding 41

Employer Branding Conference Strategy Smashfly 41

Transformify - Recruiting

DECEMBER 22, 2019

Trusted by recruiters from 150+ countries, Transformify offers an integrated Hr Suite comprising of HR Software, Freelance platform, ATS, Diversity Hiring, Employer Branding and billing & payments. About Transformify.

B2B 91

B2B How To Reference Software 91

Recruiting Daily

JUNE 8, 2015

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose.

Employer Branding 40

Employer Branding B2B Social Media B2C 40

Recruiting Daily

SEPTEMBER 18, 2015

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! 10 Things You’ll learn at the Glassdoor Employer Branding Summit. Our friend J.T.

Employer Branding 40

Employer Branding B2B Twitter Social Media 40

Glassdoor for Employers

JANUARY 20, 2017

Glassdoor’s own Alicia Garibaldi joined Salesforce’s Marketing Cloudcast this week to discuss how employers can use content marketing to attract top talent.

Employer Branding 60

Employer Branding Meeting B2B 60

Rally Recruitment Marketing

NOVEMBER 8, 2018

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. The reality is that some budget needs to be available whether you’re posting employment messages on your current page or a newly created careers specific page.

Social Recruiting 304

Social Recruiting Social Media B2C Media 304

JazzHR

NOVEMBER 21, 2016

But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

SMB 120

SMB Employer Branding Jazz Talent Acquisition 120

Recruiting Daily

JUNE 12, 2015

For hourly workers, the work related issues impacting their employee experience (and, consequently, your employer brand) are likely drastically divergent from the highly skilled, highly paid white collar workers that form the disproportionate focus of many organizations’ recruitment marketing efforts and spend.

Employer Branding 40

Employer Branding Social Media B2B Candidate Experience 40

Rally Recruitment Marketing

NOVEMBER 21, 2019

Now, of course the outcomes are a little different when it comes to business to business (B2B) companies. Talent Board research has uncovered that there’s a 72% increase in the candidate experience and willingness to increase relationships with an employer brand when a company asks for feedback starting even before they apply for a job.

Candidate Experience 399

Candidate Experience B2C Telecommunications B2B 399

Proactive Talent

MAY 2, 2017

Consider your audience’s demographics Companies tend to focus their content tightly around the tone and voice of their employer brand, but it’s important to remember who you’re writing to. Just like in B2B sales, people communicate with people, not companies, and candidates want to connect with humans, not HR departments.

How To 138

How To B2B Nonprofit Employer Branding 138

Recruiting Daily Advisor

NOVEMBER 1, 2019

Employer branding has become a hot topic in the recruiting and HR world. An “ employer brand ” describes an employer’s reputation as a place to work, and its employee value proposition, as opposed to the more general corporate brand reputation and value proposition it presents to its customers.

B2B 58

B2B Employer Branding Survey Study 58

Hundred5

AUGUST 29, 2023

VP of Employer Brand, Diversity, and Culture at Shaker Recruitment Marketing 11 Best social media recruiting examples around Getting social media recruiting right means sharing your job posts with the kind of messaging and medium that appeals to your target candidates. Getting this wrong could cause damage to your employer brand.

Social Media 52

Social Media Examples Media Employer Branding 52

Select Software Reviews

FEBRUARY 26, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand of course relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 59

B2C B2B Employer Branding Engineering 59

Ongig

APRIL 17, 2020

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding. Employer Brand. Employer Branding.

Employer Branding 130

Employer Branding Talent Acquisition Bullhorn iCIMS 130

Recruit CRM

JANUARY 13, 2022

Share Employer Brand Stories on Social Media Employer branding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employer brand by providing information on your current projects, future goals, and achievements.

SEO 68

SEO Social Media ATS Employer Branding 68

Jobvite

MAY 19, 2022

Think of the candidate experience as the interaction between a candidate and your employer brand. Top candidate experiences include: Consistent employer brand messages. 2: A Positive Candidate Experience Enhances Your Employer Brand Presence. Tailored content and experiences. Mobile-optimized career sites.

Candidate Experience 52

Candidate Experience Employer Branding B2B Candidate Engagement 52

Devskiller

JUNE 5, 2017

Przemek is responsible for B2B marketing, employer branding, external relations and corporate social responsibility at Luxoft. In this episode of the Yellow Duck Podcast you’ll get to hear all about it. Why are we talking about Luxoft? Well, we had the pleasure of hosting Przemek Berend, Luxoft’s Global Marketing Vice President.

B2B 66

B2B Employer Branding Education Hiring 66

Recruiting Daily

OCTOBER 17, 2023

According to Michael Maximoff, Co-Founder and Managing Partner of Belkins, a B2B lead generation agency, the major problem for recruitment is that businesses tend to be more cautious about their spending. Focus on building an engaging employer brand to attract passive candidates.

Trends 87

Trends Strategy Applicant Tracking Systems Compensation 87

Hireserve

OCTOBER 19, 2023

Success stories are like case studies in B2B marketing – they’re about building that trust and faith in new candidates that individuals like themselves have already been able to enjoy success, grow, and establish themselves within your organisation. This feeds back into all of the questions outlined above.

Onboarding 78

Onboarding B2B Training Culture 78

Hacker Earth

SEPTEMBER 15, 2019

The conference will house 30+ internal talent acquisition, employer branding, recruitment marketing, talent analytics, and sourcing experts, sharing their tricks and tips on recruitment. Recruitment marketing and employer branding. Craig Fisher. Head of Marketing at Allegis Global Solutions. Maren Hogan.

Talent Acquisition 67

Talent Acquisition Conference Employer Branding Talent Analytics 67

SmartRecruiters

SEPTEMBER 11, 2018

Imagine there’d been tech to tailor-match your skills to prospective employers looking for students and recent grads just like you? Well, let Melissa Weir, Head of B2B Marketing at WayUp tell you a few things about what WayUp can do to help you with that. Check out WayUp and others on the SmartRecruiters marketplace !

B2B 89

B2B Job Boards Talent Acquisition Employer Branding 89

Recruiting Daily

NOVEMBER 4, 2022

Companies should do the following before creating lead magnets: Create an employer brand and build brand awareness. Engage with brand followers and manage career websites. Manage your brand reputation and the candidate experience. Define candidate personas and create content for them. Free Consultations.

Recruitment Marketing 101

Recruitment Marketing Talent Acquisition Study B2B 101

Social Talent

JANUARY 3, 2017

So, if it’s employer branding best practice tips that you’re after, Michael is the man to follow! She later served as VP of Marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Particularly, when it comes to employer branding.

Twitter 168

Twitter Nonprofit Social Media Talent Acquisition 168

Recruiting Blogs

MAY 18, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand, of course, relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 36

B2C B2B Employer Branding Engineering 36

marenated

DECEMBER 2, 2021

That’s called Employer Branding…and it works! When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. ( Source ).

Sourcing 80

Sourcing Media B2B Employer Branding 80

marenated

FEBRUARY 15, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. This segment of the B2B market is difficult to plan for and navigate simply because it’s right smack dab in the middle of it all. That’s the million dollar question.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

marenated

FEBRUARY 16, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. This segment of the B2B market is difficult to plan for and navigate simply because it’s right smack dab in the middle of it all. That’s the million dollar question.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

Workable

JUNE 1, 2021

It doesn’t matter if you are working in a B2C or B2B environment. You can empower teams to create open forums like roundtables or coffee hours to connect at a deeper level with their people. Whole-person leadership in the hiring process. We are all in the people-to-people business.

B2C 118

B2C B2B Diversity Onboarding 118

Glassdoor for Employers

OCTOBER 7, 2019

This is the session that will reaffirm your company’s increased investment in high-ROI recruiting tools and employer branding. We’ll share an exclusive sneak peek into the tools Glassdoor offers to help you proactively match career-conscious job seekers with your company. Innovation. Attracting the Career-Conscious Candidate”.

ATS 66

ATS B2B Talent Acquisition Interviews 66

Social Talent

MAY 26, 2016

As you develop a social content strategy for building your employer brand , here are nine ideas for posts to showcase your organization, engage your team members and publish posts that get prospective employees excited to learn more. Video job postings.

Social Media 131

Social Media Media Video B2B 131

Glassdoor for Employers

DECEMBER 4, 2018

Share a variety of content to build both your employer brand and your personal brand as a recruiter. Use social media to tell your brand’s story. Sam Holzman is a Content Marketing Specialist at ZoomInfo where he writes for their B2B blog. Solution: Share valuable content.

Social Recruiting 128

Social Recruiting Social Media How To Media 128

SmartSearch

JULY 24, 2017

Hawaii’s leading social media workshop for employers opened with an eye-opening look at how video is being used to communicate workstyles and company values, promote career opportunities and events such as job fairs, and storytelling. Share your “WOW” with images and video.

Video 84

Video Social Media Media B2B 84

Spark Hire

OCTOBER 11, 2016

This erodes trust and creates noise in your employer brand, and perhaps in your consumer or B2B brand. Organizations that care about promoting a positive employment brand will go to great lengths to customize the communication process so that it creates an engaging experience for the individual.

How To 60

How To Applicant Tracking Systems B2B Employer Branding 60