Rally Recruitment Marketing

MARCH 11, 2024

In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. But what if the most powerful tool in your toolbox is one you already have? Yes, I’m talking about the collective voice of your employees! Why does employee feedback matter?

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Recruitment Marketing Employer Branding Survey Groups 251

Rally Recruitment Marketing

SEPTEMBER 4, 2023

We know our work is important, but the data backs that up: a Glassdoor survey found that 3 out of 4 job seekers and employees said that a diverse workforce is an important factor when evaluating companies and job offers. We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

Recruitment Marketing 419

Recruitment Marketing Diversity Social Media Employer Branding 419

Rally Recruitment Marketing

JULY 1, 2020

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! At the 2020 Rally Awards , the Cisco team took home no fewer than 4 first-place awards in the following categories: Best Careers Blog. Best Employer Brand Video. Best Use of Organic Social Media.

Employer Branding 419

Employer Branding Social Media Video Media 419

Rally Recruitment Marketing

JUNE 13, 2022

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

Employer Branding 419

Employer Branding Recruitment Marketing Social Media Advertising 419

Rally Recruitment Marketing

FEBRUARY 28, 2021

Your employees have the power to make or break your employer brand. Leveraging their unique perspectives to tell your story and share your employee value proposition (EVP) can be a huge boost to your recruiting efforts. Employee advocacy is the promotion of your company by the people who work for it.

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Tools Social Media B2B Employer Branding 448

Rally Recruitment Marketing

AUGUST 16, 2021

Launching a careers blog is a big project, and while it’s one thing to create content and have the blog up and running, it’s another to get that content in front of prospective candidates. It’s easy to say in key messages what your employer brand is, but we wanted to show it through our Team Member experiences.

Linkedin 221

Linkedin Employer Branding Recruitment Marketing Social Media 221

Rally Recruitment Marketing

JUNE 21, 2021

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. .

Social Media 419

Social Media ADP Media Employer Branding 419

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. While you can technically post your awards everywhere, this approach can often be overwhelming and time-consuming.

Employer Branding 419

Employer Branding Pharmaceuticals Social Media ADP 419

Rally Recruitment Marketing

SEPTEMBER 20, 2021

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Sound familiar? The pair must be synchronized through marketing and sales tactics.

Employer Branding 419

Employer Branding How To Social Media Recruitment Marketing 419

Rally Recruitment Marketing

JANUARY 2, 2023

You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Perhaps you’re still negotiating what your budget will be. Recommendations for spending your Recruitment Marketing budget, whatever resources you’re given.

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Recruitment Marketing How To Talent Acquisition Advertising 419

Rally Recruitment Marketing

JULY 22, 2023

Recruiting skilled talent and those requiring specialized certifications poses many challenges for employers, especially in industries that face a labor shortage. When your company is also relatively unknown in its industry, attracting talent is even more difficult.

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Recruitment Marketing Healthcare Employer Branding Conference 419

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . Get leaders on board.

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

OCTOBER 12, 2020

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Even in this employer-driven market, it can be tough to find qualified talent. Leigha Wanczowski, Employer Brand Manager, Covance.

Advertising 419

Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!

Recruitment Marketing 418

Recruitment Marketing Talent Acquisition Employer Branding Strategy 418

Rally Recruitment Marketing

NOVEMBER 21, 2021

I have amazing news: submissions for the 2022 Rally® Awards , the biggest global competition recognizing and celebrating excellence in Recruitment Marketing and employer branding, are now open. Best Careers Blog. Best Employer Brand Video . Best Use of Organic Social Media in Recruitment Marketing.

ADP 418

ADP Employer Branding Recruitment Marketing Social Media 418

Rally Recruitment Marketing

APRIL 19, 2021

This means that the majority of candidates are likely experiencing pain points somewhere along their candidate experience (CX) with your organization. The good news is that most of these problem areas can be fixed by improving how and when you communicate with candidates. Pain Point #1: Your talent welcome experience.

Candidate Experience 367

Candidate Experience Social Media How To Facebook 367

Rally Recruitment Marketing

MARCH 27, 2023

Your candidate experience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidate experience with your employer brand.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

JULY 11, 2021

Today’s candidates are seeking out authentic, honest answers to their granular, role-specific and sometimes sensitive questions about potentially working at your company — and employee generated content (EGC) can provide the answers they seek (and trust). Check out our ideabook: The Future of Employee Generated Content. .

Social Media 419

Social Media Employer Branding Guidelines Construction 419

Rally Recruitment Marketing

AUGUST 8, 2022

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? Even if your budget is on the smaller side, this almost always results in your job ads reaching far more people than your organic content.

Recruitment Marketing 221

Recruitment Marketing Strategy Employer Branding Social Media 221

Rally Recruitment Marketing

DECEMBER 20, 2020

You’re creating and sharing great Recruitment Marketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media.

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Social Media Media Recruitment Marketing Linkedin 322

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. 4 Tips to excel as an employer brand professional. This is often the case with employer brand roles. Embrace the unknown.

Employer Branding 294

Employer Branding Recruitment Marketing Social Media Enterprise 294

Rally Recruitment Marketing

SEPTEMBER 6, 2021

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022. The Inspiring Workplace Awards.

Employer Branding 419

Employer Branding Nonprofit Survey Recruitment Marketing 419

Rally Recruitment Marketing

FEBRUARY 14, 2021

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

Recruitment Marketing 450

Recruitment Marketing Employer Branding Onboarding Strategy 450

JazzHR

JULY 13, 2023

The moment a job candidate lands on your careers page and applies for a job. Your talent acquisition team’ process of engaging and advancing these leads throughout their recruitment process. When a strong-fit prospect accepts an offer and starts working at your company. We also shared our company values and expectations.

Employer Branding 156

Employer Branding SMB Social Media Small Business 156

Rally Recruitment Marketing

JUNE 3, 2020

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. This will ensure you’re in a good place to support your organization even more effectively when hiring picks up again. Uncover or refine your employee value proposition (EVP).

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Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Rally Recruitment Marketing

JULY 31, 2021

Does that mean it’s time to start experimenting with TikTok to meet your own recruiting objectives? That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employer brand and reach new audiences through a team of employee ambassadors.

Employer Branding 221

Employer Branding Social Media Trends Video 221

Rally Recruitment Marketing

MAY 9, 2021

It’s clearer than ever that we are not going back to the way things were before, and we need to continue to embrace change if we want to evolve and thrive. . It’s clearer than ever that we are not going back to the way things were before, and we need to continue to embrace change if we want to evolve and thrive. .

Recruitment Marketing 419

Recruitment Marketing ADP Strategy Employer Branding 419

Social Talent

JUNE 29, 2023

When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in job descriptions or trying to foster a candidate experience that caters to all. And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employer branding.

Employer Branding 171

Employer Branding Social Media How To Media 171

Rally Recruitment Marketing

MAY 28, 2020

That’s why it’s important for us to stay informed on the latest industry data and recruiting trends so that we can stay ahead and communicate with candidates in an engaging and appropriate way. We hope this information is helpful as you continue to optimize your candidate experience and talent acquisition strategy in 2020.

Report 391

Report Recruitment Marketing Candidate Experience CRM 391

Rally Recruitment Marketing

JUNE 28, 2021

With major social and economic shifts over the past year, Gen Zers are understandably more skeptical. To help you give early career talent the assurance they need to apply to jobs at your organization, we’ve put together a list of 10 content topics and messages you need to engage Gen Z. How to address this topic in your content.

Social Media 450

Social Media Video Linkedin Interviews 450

Stories Incorporated

MARCH 9, 2022

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. Bookmark these best employer branding blogs and newsletters (listed in no particular order) and dive into their great posts! The Stories Incorporated blog .

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Employer Branding Recruitment Marketing Greenhouse Video 98

Rally Recruitment Marketing

JULY 4, 2022

We’re firm believers that utilizing data is the fastest way to honing a successful Recruitment Marketing strategy. Fortunately, here to help you organize your Recruitment Marketing data is Rally’s very own Keriann Mason. What data tells you if you’re doing a better or worse job at attracting people to your company?

Recruitment Marketing 221

Recruitment Marketing Data Employer Branding Social Media 221

Rally Recruitment Marketing

SEPTEMBER 13, 2020

Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral.

Diversity 466

Diversity Employer Branding Recruitment Marketing Groups 466

Rally Recruitment Marketing

JANUARY 10, 2021

From that point on, I would create 3 budget scenarios — invest, steady state and reduced — to have at the ready. January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead.

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Recruitment Marketing Strategy Talent Acquisition SEO 373

Rally Recruitment Marketing

JANUARY 23, 2022

My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. I hope that you can apply our strategy at your own organization for similarly record-breaking success.

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Video Hiring How To Recruitment Marketing 418

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Fortunately, Ashley and Maritza were gracious enough to answer them here on the Rally blog. Read more to see if the team answered your questions from the webinar. . Innovative content deliverables.

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Employer Branding Social Media Recruitment Marketing Video 309

Social Talent

SEPTEMBER 22, 2023

Recruiting best practices can help your company navigate a complex hiring landscape and avoid poor hiring decisions. You want to source and hire the best people, but so do your competitors. You want to source and hire the best people, but so do your competitors. Every business operates in a competitive recruitment market.

Job Descriptions 205

Job Descriptions Employer Branding Onboarding Diversity 205