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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a job board never could.

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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

In this post, I’ll share how to create content that answers the specific questions your candidates have, how to get that content in front of job seekers and how to keep them engaged at every stage of their journey. In fact, we found at the RallyFwd Virtual Conference that 64% of practitioners had never created a candidate journey map!

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5 Virtual Recruiting Event Ideas to Attract and Engage Candidates

Rally Recruitment Marketing

In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral. Many people are using this time to brush up on existing skills or learn new ones. To get started, think of what skill sets your organization needs to attract.

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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

One year, when I was running marketing at a start-up, I remember getting my budget approved in January only to be asked by our CFO in March to create a revised budget that was 50% less because some key deals were at risk of not coming through, funding was running out and we needed to conserve cash, fast. Tell employee stories through video.

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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Fortunately, Ashley and Maritza were gracious enough to answer them here on the Rally blog.

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How to Create and Maintain an Inclusive Employer Brand

Social Talent

And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employer branding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employer brand speaks to the candidates you are trying to attract.

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4 Fun Ways to Source Candidates

JazzHR

Use your company blog to showcase your culture. If your company doesn’t tell candidates what it’s like to work in your offices, they’ll be left to make their own conclusions. Your company blog is the perfect way to offer a glimpse into your office culture and encourage job seekers to apply for open positions.

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