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9 Recruitment Marketing Trends for 2023

Rally Recruitment Marketing

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. What you all have in common is that you’re advancing your career by learning new skills in social media, content marketing, digital marketing and employer branding to attract and engage talent.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

You’ll get thousands of search results explaining why diversity matters in hiring, telling you what to do to increase DEI in your hiring strategy, and selling you products and services to assist you in this effort. We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Surprisingly, the cost of recruiting is up 60% this year ! 3 Steps to Create a Digital Job Advertising Strategy. Meet the Experts.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. But how do you get more, and if not more, better, candidates to apply? This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! What about social media?

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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Challenge #1: Deciding how to prioritize your paid social media ad strategy.