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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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The New Normal: The Impact of Facebook’s News Feed Changes on Employer Brands

Symphony Talent

There’s something so jarring to people across the world when Facebook announces it’s changing … well anything (we’re creatures of technology habits!). The post The New Normal: The Impact of Facebook’s News Feed Changes on Employer Brands appeared first on SmashFly Blog. This time it happens to be.

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How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

In May 2018, I attended the EBrandCon Conference , in hopes to learn more about Recruitment Marketing and how other organizations are structuring their employment branding strategies. You have the chance to truly make a lasting impact by raising brand awareness and helping your organization grow! I wanted to do this.

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Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitment marketing strategy. Look for Part 2 and 3 on the SmashFly blog! Most candidates identify themselves as passive, and 74 percent drop off at some point during the application process (Source: Smashfly, 2015).

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Recruitment Marketing: The Ultimate Guide

Ongig

So if you want to engage more candidates and increase the awareness of your employer brand, you’ll love this. The definition of recruitment marketing is the use of marketing strategies to recruit candidates to you the employer. Articulates your company as an employer of choice. Expresses your employer brand.

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A Decade of Change in Recruiting: What’s Next?

Symphony Talent

2012: Facebook reached 1 billion users. appeared first on SmashFly Blog. Looking back 10 years is … nostalgic and astounding: 2014: Mobile devices accounted for 25% of all web usage. 2011: LinkedIn launches. The post A Decade of Change in Recruiting: What’s Next?

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How to Amp Up Your Recruiting Videos (in 500 Words)

Symphony Talent

Facebook now has 8 billion video views per day. The post How to Amp Up Your Recruiting Videos (in 500 Words) appeared first on SmashFly Blog. A recent Invodo report revealed 74% of all internet traffic will be video in 2017. And 52% of marketing.

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