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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. You can’t take on everything at once, so how do you prioritize?

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. But before I explain the outcomes and steps for building a programmatic campaign, let me break down how programmatic ads work in a bit more detail.

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How to Make Your Employer Brand Shine on a Career Site

SmartRecruiters

Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site.

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Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. A conversion may be when a candidate applies for a job, joins a talent community or registers for a hiring event. Free Trial of Rally Inside’s Conversion Analytics.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. This will also give you some inspiration on how to communicate your “why” to candidates! #2: 2: Your Employer Profile on Job Boards & Talent Communities.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

Another reason is that the corporate marketing team likely already has a social media presence, so you need to work out how to ‘share the real estate’, so to speak, on these social platforms. When you visit their page, do you see employer brand or jobs-related content? What do I mean by this?