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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. Tip #1: Pull inspiration from the best careers blogs in your industry. Meet the winners. Giant Eagle.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. Social media.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

To succeed in this new role, you need to know what content and messaging on what channels are driving the most candidates to apply, which brings us to 2 new metrics you’re going to want to start tracking: reach and engagement. . Careers site and careers blog: new users and repeat users. Engagement. Email: opens, clicks and replies.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. According to The Talent Board , your careers page is the #1 place candidates go to research your company. 2: Your Employer Profile on Job Boards & Talent Communities.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

You may have heard the phrase “owned, earned and paid media.” But for channels that you’re sharing with your marketing and communications team (your company’s LinkedIn page, for example), it’s essential that you have a way to track your metrics separate from theirs. Careers site and careers blog: new users and repeat users.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Recently, I presented this methodology for merging your employer brand throughout your candidate experience at the 2023 Talent Board CandEs Virtual Conference. In this blog post, I’ve summarized the key points to help you improve your candidate experience. Misconception #2: The candidate journey is about touchpoints Wrong!

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Guest Blog: 5 Best Marketing Tips For Recruiters To Find Top Talent

Ideal

A SEO–optimized career page or job posting increases your visibility when a potential candidate performs searches related to your role especially with the introduction of Google Jobs. When the job seeker hits the link and visits your career page, you pay the bid amount. Social media marketing.

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