Remove post what-is-audience-data
article thumbnail

An Interview with Lori Sylvia: The importance of a Recruitment Marketing content strategy

Rally Recruitment Marketing

Lori Sylvia, Found & CEO, Rally At the recent CandE’s Virtual Conference, Rally’s Lori Sylvia presented a session entitled, The Next Competitive Advantage in Talent Acquisition is Knowing “What”, not “Where.” This data comes from the Bureau of Labor Statistics in the U.S. we know the answer !) Lori: Not at all. Does this work?

article thumbnail

Top 10 Rally Resources for Social Media Recruiting

Rally Recruitment Marketing

This is why it’s become essential that every recruitment marketer, employer brand practitioner and talent acquisition team know how to attract and engage a talent audience through social recruiting strategies. It’s content that will interest and engage your social audience beyond posting a job and asking people to “apply now.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Lessons from the Best Recruitment Marketing Campaigns

Rally Recruitment Marketing

In this blog post, we look at the winners in the 2023 Rally Awards who set new benchmarks in creativity, strategy and impact. Why They Won: Strategy: ChenMed captivated its target audience—primary care providers—by embedding its mission-driven ethos into the campaign. Second Place: Boston Consulting Group — “Beyond is where we begin.”

article thumbnail

How to Use Video to Hire with Precision over Reach 

Rally Recruitment Marketing

From job posting views to applications, the data is clear : video performs better than its text and image counterparts. . From job posting views to applications, the data is clear : video performs better than its text and image counterparts. . Start with a specific audience and purpose. Hi Rally Community!

Video 418
article thumbnail

How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

Because social media companies monetize their audiences through selling advertising, they provide advertisers with lots of information about their audience demographics and interests. A little googling, and you can find the info you need to determine if your audience is present there.

article thumbnail

How BCG Reimagined Global Talent Acquisition through Local Impact

Rally Recruitment Marketing

This strategy won over the RallyFwd audience and also won second place in the 2023 Rally Awards for Best Recruitment Marketing Campaign, Large Team. This recruiting challenge is what led Robin to embark on creating the first global Recruitment Marketing campaign in BCG’s history.

article thumbnail

Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

What is a Recruitment Marketing Measurement Plan? First, explain what you are trying to achieve. For example, if you’re trying to increase the size of your talent audience, getting more subscribers to your talent network or more social followers over last month is a concrete goal that you can bring to leadership.