exaqueo

DECEMBER 27, 2016

Two exceptional employer brand practitioners joined our growing team, and employerbrandjobs.com and the Employer Brand Community Group enhanced our industry. At exaqueo, 2016 was a milestone year filled with change, growth, travel and excitement. We relocated our headquarters from Washington, D.C. to Charleston, SC. Thank you, 2016.

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Employer Branding ATS Technical Recruiting Travel 45

exaqueo

MARCH 14, 2018

Recently, my teammate Shannon Smedstad posted a blog about A New Way To Think About Your Candidate Experience and the exaqueo CXmodel, shown below. How can I start an internal dialogue with my team about captivating our candidates and treating them more like customers?

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Employer Branding Sports Candidate Experience CRM 61

exaqueo

JULY 20, 2018

As an insurance company, our university recruitment team visited more than 100 schools each year, met with thousands of students, and attended hundreds of career-related events. And, without fail, every summer during our campus strategy planning session, our team had the “giveaway” conversation: What should we order? Sad, but true.)

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Employer Branding Insurance Insurance Travel 40

exaqueo

SEPTEMBER 19, 2017

Shannon Smedstad is one of our principal employer brand strategists and a veteran college recruiter; Elizabeth Meyer is our marketing and communications associate, and a current senior at the University of Richmond. Ask yourself and your team: What’s working well? What’s sort of working? What’s not working? What’s never worked?

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Employer Branding Social Media Strategy College Recruiting 52

exaqueo

OCTOBER 25, 2017

Staffing Partners Impact Your Employer Brand The exaqueo team has been working with a client on activating their global employer brand. The client is treating their RPO and agency partners as a true extension of their talent acquisition team. The client acknowledges the influence that third-parties have on their employer brand.

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Employer Branding Talent Acquisition Staffing Training 40

exaqueo

MAY 17, 2018

They go above in their work and make an exceptional effort for their teams. Shannon Smedstad ( @shannonsmedstad ) is a Principal Employer Brand Strategist for exaqueo , an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution.

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Employer Branding Culture Strategy Retention 40

exaqueo

JULY 25, 2018

Do you have a leader who encourages reading and learning within the team? August 31: #CollegeColorsDay Do you have a university recruitment team? October 1: #InternationalCoffeeDay Is your team fueled by java? Do you have an employee-focused book club? Is campus recruiting a component of your talent acquisition strategy?

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Employer Branding Talent Acquisition Strategy Twitter 41

exaqueo

NOVEMBER 6, 2018

Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media. We often say on our team,“successful employer brands are not built in boardrooms.” Regardless of mode of transportation, the job ads are all the same.

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Employer Branding Hiring Transportation Advertising 71

MightyRecruiter

JULY 24, 2017

– Shannon Smedstad , Principal Employer Brand Strategist, Exaqueo. To move the needle organizations must evangelize the employer brand internally, taking the time to teach recruiting teams how to use the EVP to connect with candidates. Building an Employer Brand Is a Quick and Dirty One-time Effort. “So,

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Employer Branding Social Media Talent Acquisition Media 72

exaqueo

JULY 19, 2017

At exaqueo, our team travels to support the needs of our clients. Travel Association, there will be a slight uptick in business trave l over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way of life.

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Travel Hotels Employer Branding Banking 51

exaqueo

NOVEMBER 28, 2018

For more ways to level up your candidate experience, check out this recorded webinar featuring my colleagues Susan LaMotte and Shannon Smedstad : Your Candidate Experience (CX) + Employer Brand. Here are some questions to ask your Talent Acquisition team: How are we engaging with potential candidates, both passive and active?

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Employer Branding Airlines Candidate Experience Applicant Tracking Systems 40

exaqueo

MARCH 14, 2019

Maybe your team doesn’t have the capacity to deliver as quickly as the business needs. Our team has been on both sides of the table: the in-house talent acquisition leader and the outside consultant. Let our team’s lessons learned be your strategic advantage. For better or worse.) Then, continue evolving together.

Employer Branding 40

Employer Branding Guidelines Strategy Social Media 40

Proactive Talent

JUNE 7, 2016

Here’s a great example of an editorial calendar from Shannon: Tip #2: Engage & Build Excitement Successful employer brand content creates positive emotional responses, both internally and externally. But creating effective employer brand content can be pretty hard.

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Employer Branding How To Retention Examples 120

exaqueo

FEBRUARY 15, 2019

Often times, the employer brand is developed by a core team of HR, Marketing, and/or Internal Communications leaders. As a leadership team, ask yourselves: How should it be used? For example, can the fundraising team use it to solicit donor funds? Can a new product team use it to launch a product?

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Employer Branding Guidelines How To Education 67

exaqueo

DECEMBER 5, 2018

The team at exaqueo is ready to help you begin. Shannon Smedstad ( @shannonsmedstad ) is an Engagement Director and Principal Employer Brand Strategist for exaqueo , an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting, and creative and digital execution.

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Employer Branding Talent Acquisition Groups Strategy 66

exaqueo

SEPTEMBER 4, 2019

This year, to celebrate #GlobalTADay our team compiled a list of advice based on our experience in the field. Shannon Smedstad: Start thinking of employer brand as a strategy, not simply the execution of stuff. How can you, your team, the employer brand bridge it? Earlier this week we celebrated Labor Day in the U.S.

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Employer Branding Talent Acquisition Onboarding Strategy 42

exaqueo

JUNE 10, 2019

For example, if you know you’ll need content for “National Dog Day” on August 26, share that with your team and set a deadline to submit earlier in the month. Craft several approved status update options for your recruiting teams to easily choose from, copy, paste, and share.

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Employer Branding Video Social Media Groups 53

exaqueo

APRIL 15, 2019

Consider rolling out the employer brand internally to avoid your teams seeing new messaging and creative out in the public domain, and having no context behind it. #2: Deciding how big (or small) of a splash you want to make is completely up to your team and leadership. Have ideas for launching your employer brand in a meaningful way?

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Employer Branding Video Social Media Education 63

exaqueo

JANUARY 19, 2018

There is a risk of teams developing off-brand career microsites and creative collateral. PEOPLE: After an initial employer brand launch, where we’ve seen organizations fail is when they do not have the right person or team in the right place to carry the torch. Are we effectively communicating our policies to our teams?

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Employer Branding Government Policies Social Media 51

exaqueo

FEBRUARY 10, 2017

In May 2016, I left a great position with a wonderful team and company to spend time with my daughters. With Valentine’s Day just around the corner, team exaqueo set out to uncover: Why do employer brand professionals LOVE what they do? With one taste of successfully connecting a candidate with a client—I was hooked.

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Employer Branding Twitter Talent Acquisition Strategy 53

exaqueo

OCTOBER 16, 2017

All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. It’s learning and development month here at exaqueo. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. After all, your descriptions aren’t just about jobs.

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How To Job Descriptions Employer Branding Applicant Tracking Systems 65

exaqueo

SEPTEMBER 5, 2018

Like many of you, most members of the exaqueo team first earned their stripes by working in the trenches of recruitment. Shannon’s first position was as an agency recruiter in the Washington, D.C. area during a time when we still faxed resumes! Every day, the work they do impacts organizations, customers, and people’s lives.

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Talent Acquisition Resources Employer Branding Enterprise 44

exaqueo

OCTOBER 27, 2017

All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. It’s learning and development month here at exaqueo. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. It’s part of your strategy.

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How To Employer Branding Twitter Social Media 41

exaqueo

OCTOBER 17, 2018

Our team will often say that “employer brands are not built in a boardroom.” It can be seen in health and wellness programs, heard during team huddles and executive presentations, and felt during employee recognition events. For some companies, this means the CEO, and for others, it means putting together a cross-functional work team.

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Employer Branding How To Applicant Tracking Systems Strategy 50

exaqueo

MARCH 21, 2018

Recently, the exaqueo team had the opportunity to partner with Therese Beck, Olympus’ director of employee experience. Shannon (SS): What does it mean to be the ‘director of employee experience’ at Olympus? SS: Who was a part of your EVP project team? Therese (TB): The role is a new one at Olympus.

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Employer Branding Survey Groups Data 43

exaqueo

AUGUST 24, 2017

It takes someone or a team to shepherd the process. ) It takes resources and training. At the end of the day, you don’t want to be policing your employees. You want to empower them. You want them to be your advocates.

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Employer Branding Social Media Policies Media 52

exaqueo

MAY 1, 2017

A Personal Brand Promise by Susan LaMotte Shannon Smedstad ( @shannonsmedstad ) is a Principal Employer Brand Strategist for exaqueo , an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution.

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Employer Branding Policies Trends Study 45

exaqueo

MAY 23, 2017

This post is a collaboration between exaqueo’s employer brand strategy team and Groupbrand , our strategic creative partner. Tip 1: Gather Your A-Team Whether you are building your career site with an internal team or a third-party agency, getting everyone on board, early and often, is key. That was 10 years ago.

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Talent Acquisition Employer Branding SEO Candidate Experience 62

Linkedin Talent Blog

JULY 10, 2016

Many companies are building dedicated employer brand teams to help them shape and steer their employer brand narratives. Enhanced Job Descriptions (embedded links, videos, photos, team pictures, etc.). The field of Employer Branding had evolved into the fastest growing area of recruiting. The Rise of Corporate Story-Telling.

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Employer Branding Tools Social Media Facebook 20

exaqueo

FEBRUARY 10, 2017

When a team believes in what they do, they're motivated to work harder. Shannon Smedstad ( @shannonsmedstad ) is a Principal Employer Brand Strategist for exaqueo , an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution.

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Employer Branding Retention Survey Culture 40

exaqueo

JULY 14, 2017

Below, 12 members of Forbes Coaches Council offer their best tips on how to avoid employee burnout and maintain or even increase productivity by getting your team to take time off this summer. 4) VACATION TIME FOR EXEMPT EMPLOYEES FROM INC You should be nice, but not a doormat. Want us to include it in our monthly update? Contact us below.

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Employer Branding Policies Report Small Business 41

Linkedin Talent Blog

APRIL 28, 2016

Meanwhile, Women at CEB, CEB Mosaic, and Veterans at CEB are making similar progress for their own respective groups, Employment Brand Director, Shannon Smedstad said. With irrevocable support from its executive team, CEB was one of 379 businesses to petition the court to approve the constitutionality of same sex marriage.

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Groups Diversity Energy Policies 20

exaqueo

DECEMBER 23, 2016

So, how will your organization seek to celebrate team successes and recognize exceptional performances in the New Year? Shannon Smedstad ( @shannonsmedstad ) is a Lead Consultant & Project Manager for exaqueo , a workforce consultancy that helps organizations build their cultures, employer brands and talent strategies.

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Trends Employer Branding Financial Retention 40

exaqueo

JANUARY 6, 2017

We hope 2017 is off to great start for you and your team! Shannon Smedstad ( @shannonsmedstad ) is a Lead Consultant & Project Manager for exaqueo , a workforce consultancy that helps organizations build their cultures, employer brands and talent strategies. Welcome to our first weekly update of the new year.

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Trends Employer Branding Recruiting Trends Social Recruiting 40

exaqueo

JULY 23, 2019

Shannon Smedstad ( @shannonsmedstad ) is an Engagement Director and Principal Employer Brand Strategist for exaqueo , an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting, and creative and digital execution.

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Employer Branding How To Education Talent Acquisition 40

exaqueo

MAY 12, 2017

Additionally, I didn’t have the ability to effectively influence the hiring and benefits allocated to my team members, whose talent and execution on projects I relied on for my flexibility. Recruiting cyber talent, shoring up the Air Force’s pilot shortfall and bettering childcare all were at the top of the subcommittee members’ minds.

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ATS Employer Branding Study Report 40

exaqueo

JANUARY 2, 2019

During my time as an in-house employer brand practitioner, I had many conversations with the talent acquisition teams about review sites. What if your team concerted more effort to improve the onboarding and employee experiences? Or, “people are pulling out of the interview process because of what they read online.

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Employer Branding Candidate Experience Survey Strategy 65