exaqueo

APRIL 30, 2018

Our company is completely virtual and team members see each other more conducting client work than at a company headquarters. With our client list growing and the increased focus companies are putting on their employer brands, it’s also time for our team to grow.

Employer Branding 55

Employer Branding Travel Facebook Strategy 55

exaqueo

MARCH 15, 2017

While our team to date has exceptional, pioneering experience in employer brand, there's so much we can learn from consumer brand. She's led brand management teams, championed global brands and corporate communications, and led advertising, PR and event marketing tactics.

Employer Branding 59

Employer Branding Advertising Facebook Strategy 59

exaqueo

MARCH 28, 2017

And that's precisely why I'm so excited so add Chrystal Moore to the exaqueo team! Because we're focused on being partners to our clients, our team has to have that insider's lens. We're thrilled to welcome her to our team of employer brand professionals, all whom have that powerful in-house perspective.

Employer Branding 70

Employer Branding Applicant Tracking Systems Talent Acquisition Facebook 70

exaqueo

OCTOBER 23, 2017

Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. The growth of our team is on par with the reach and impact we’re having on organizations around the world, and I couldn’t be more excited for what the future holds. Please join us in welcoming Ian!

Employer Branding 52

Employer Branding Banking Diversity Facebook 52

exaqueo

JULY 2, 2018

It’s part of the reason I founded exaqueo as a fully virtual company, to provide some of that flexibility to take help our team take a break when we need it most. There are plenty of reports and research that show workers, particularly in the U.S., I shared with him our time off strategy and why it’s a part of our culture.

Employer Branding 54

Employer Branding Culture Strategy Meeting 54

exaqueo

SEPTEMBER 4, 2019

This year, to celebrate #GlobalTADay our team compiled a list of advice based on our experience in the field. How can you, your team, the employer brand bridge it? Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. That’s the gap.

Employer Branding 42

Employer Branding Talent Acquisition Onboarding Strategy 42

exaqueo

SEPTEMBER 11, 2018

With our virtual offices buzzing, it’s a great time to announce the newest member of our team. One of the ways in which we’re different than other employer brand firms is that each member of our team has worked in-house. We’re thrilled to welcome Emily Charczuk as an employer brand strategist to exaqueo!

Employer Branding 43

Employer Branding Hotels Travel Retail 43

exaqueo

MARCH 30, 2017

She most recently led the social media team at Cvent, a high growth event management company in Washington, DC and prior to that held several human resources, employer brand and digital roles at the global government contracting firm Northrop Grumman. With that in mind, I'm thrilled to welcome Emily Fritz to the exaqueo family!

Social Media 42

Social Media Employer Branding Facebook Media 42

Stories Incorporated

AUGUST 13, 2019

exaqueo CEO Susan LaMotte kicked off day two with a candidate experience overhaul. Her team has launched a billboard campaign along the nearby expressway catch potential candidates on their long-commute home. Identify a WHY: Create content with a purpose. They didn’t ever consider the off-price retailer as an employer.

Candidate Experience 75

Candidate Experience Banking Conference Social Recruiting 75

Ongig

MAY 29, 2018

LaMotte (@SusanLaMotte) May 24, 2018. Rally the Team. Your mobile career site is ranked more importantly by @Google than your desktop career site per @marenhogan #EBrandCon. Craig Fisher (@Fishdogs) May 23, 2018. culture is more effective when you talk about purpose before function in orientation” @kevin_richeson #ebrandcon.

Employer Branding 55

Employer Branding Conference Strategy Job Descriptions 55

exaqueo

FEBRUARY 10, 2017

In May 2016, I left a great position with a wonderful team and company to spend time with my daughters. With Valentine’s Day just around the corner, team exaqueo set out to uncover: Why do employer brand professionals LOVE what they do? With one taste of successfully connecting a candidate with a client—I was hooked. Don't settle.”

Employer Branding 53

Employer Branding Twitter Talent Acquisition Strategy 53

exaqueo

JULY 12, 2017

However, our commitment to our colleagues, clients and the business means when family has to come first for one of us, the rest of the team is there to step in. We care deeply about our clients, but our families are paramount to our lives. While they may inhibit our profits or growth at times, as the company leader, I've made that choice.

Employer Branding 44

Employer Branding Healthcare Benefits Engineering 44

exaqueo

MARCH 20, 2017

We've always said that team exaqueo works harder, smarter and more efficiently because of who's on our team. Every team member comes to the table with a mentality to get great work done but own their own balance in doing so. But now it's time to embrace our brand promise. We ended up talking about it for 30 minutes.

Employer Branding 57

Employer Branding Government Strategy Meeting 57

MightyRecruiter

JULY 24, 2017

” – Susan S. LaMotte , CEO, exaqueo.com , an employer brand experience firm. To move the needle organizations must evangelize the employer brand internally, taking the time to teach recruiting teams how to use the EVP to connect with candidates. Flash in the pan creative is fun but rarely drives lasting results.”

Employer Branding 72

Employer Branding Social Media Talent Acquisition Media 72

exaqueo

NOVEMBER 12, 2018

Our team believes in their mission to advance the profession of talent acquisition by providing greater access to information and education. The team collected as much information as they could about each certification: who provides it, who the target audience is, the cost, and what’s involved in getting the certification.

Talent Acquisition 44

Talent Acquisition Employer Branding Education Resources 44

CareerBuilder

APRIL 10, 2015

Susan LaMotte is seasoned HR veteran who founded exaqueo , a Washington DC-based firm that builds cultures, employer brands and human capital strategies using data and insight. Susan writes, One major challenge as I see it is with the decision makers. If they can’t do that, then your recruiting team has other issues.

Diversity 40

Diversity Exercises Employer Branding Sourcing 40

exaqueo

AUGUST 1, 2018

Everyone on the exaqueo team has worked in-house, meaning, we've all been in your shoes. In most cases you'll have some sort of partner along the way—whether a full-service firm, technology provider, creative team, and/or production company. We work with a number of clients that have in-house creative teams. This is a tough one.

Employer Branding 42

Employer Branding Examples Talent Acquisition Resources 42

exaqueo

OCTOBER 25, 2018

Getting started often means checking in with your procurement team. Susan LaMotte ( @SusanLaMotte ) is the founder and CEO of exaqueo, an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution. To RFP or not to RFP?

Employer Branding 50

Employer Branding Travel Facebook Advertising 50

exaqueo

MAY 1, 2017

A Personal Brand Promise by Susan LaMotte Shannon Smedstad ( @shannonsmedstad ) is a Principal Employer Brand Strategist for exaqueo , an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution.

Employer Branding 45

Employer Branding Policies Trends Study 45

exaqueo

NOVEMBER 28, 2018

For more ways to level up your candidate experience, check out this recorded webinar featuring my colleagues Susan LaMotte and Shannon Smedstad : Your Candidate Experience (CX) + Employer Brand. Here are some questions to ask your Talent Acquisition team: How are we engaging with potential candidates, both passive and active?

Employer Branding 40

Employer Branding Airlines Candidate Experience Applicant Tracking Systems 40

exaqueo

MARCH 14, 2019

Maybe your team doesn’t have the capacity to deliver as quickly as the business needs. Our team has been on both sides of the table: the in-house talent acquisition leader and the outside consultant. In the same spirit as bringing in a new employee, spend time onboarding your external team members. For better or worse.)

Employer Branding 40

Employer Branding Guidelines Strategy Social Media 40

Linkedin Talent Blog

JULY 10, 2016

Many companies are building dedicated employer brand teams to help them shape and steer their employer brand narratives. Enhanced Job Descriptions (embedded links, videos, photos, team pictures, etc.). The field of Employer Branding had evolved into the fastest growing area of recruiting. The Rise of Corporate Story-Telling.

Employer Branding 20

Employer Branding Tools Social Media Facebook 20

Stories Incorporated

AUGUST 4, 2021

Susan LaMotte of exaqueo kicked things off with a “TA State of the Union,” where she highlighted the extreme shifts we’ve seen in the TA landscape and what that means for the employer. According to Susan, the past year has given candidates time to reflect on what it is they want. So, here’s a recap of (just a few!)

Employer Branding 52

Employer Branding Strategy Banking Talent Acquisition 52

exaqueo

JULY 23, 2019

2009 Culture, EVP and Employer Brand: Explaining it like Two-Year Old “Branding for Influence” , CEB (now Gartner), on SlideShare, 2014 Employer Brand Journeys Begin With a Single Step What’s the Real Difference Between Employer Brand and Recruitment Marketing ?

Employer Branding 40

Employer Branding How To Education Talent Acquisition 40

exaqueo

OCTOBER 29, 2017

All month long, our team of employer brand experts has shared some of their favorite “how to” tips to help you hone your craft. At the end of every day, you’re all working for the same organization, on the same team. It’s learning and development month here at exaqueo. You can often audit university classes for free too.

How To 42

How To Employer Branding Social Media B2C 42

exaqueo

JANUARY 31, 2017

3) Guide your recruiting team During times of crisis or organizational change, recruiters are often ignored as communicators. It will give you great insight into how they're connecting business and political priorities. It's important you understand the internal message and know what your role is in communicating that message.

Employer Branding 48

Employer Branding Meeting Social Media Recruitment Marketing 48