2015, Employer Branding and Social Media

Linking Employer Branding and Employee Engagement | ClearCompany

ClearCompany Recruiting

JULY 25, 2023

This post was originally published in April 2015. It was updated with new information and best practices around employer branding and employee engagement in July 2023. Employer branding and employee engagement are two such HR functions whose connection may not be obvious at first.

Employer Branding

Employer Branding ClearCompany Reference Onboarding

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

MAY 9, 2017

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn?

Employer Branding

Employer Branding Social Media Linkedin Media

Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

OCTOBER 15, 2023

This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding. The ADP team also received a 2021 Rally Award for Best Careers Social Media.

Recruitment Marketing

Recruitment Marketing ADP Employer Branding Talent Acquisition

Webinars

The Rules Do Apply: Navigating HR Compliance

MORE WEBINARS

19 Employer Review Sites to Put on Your Radar

Rally Recruitment Marketing

JULY 3, 2022

The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employer brand and reputation before applying to a job — a 7% increase in the past five years. Employers can sponsor discussion topics and purchase a branded profile. Vault has 2.5

Employer Branding

Employer Branding Social Media Job Boards Media

Social Media Are Recruiters’ Strongest Allies When Attracting Top Talent

Recruiting Daily Advisor

JUNE 15, 2021

And with so many opportunities for talent, it’s now the candidate who gets to choose the employer he or she wants to work with. If organizations want to attract top-level talent, social media should be their initial and primary destination. Use Your Social Presence to Build Your (Employer) Brand.

Social Media

Social Media Media Twitter Employer Branding

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

MARCH 23, 2016

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Is your employer brand in jeopardy? Click To Tweet.

Employer Branding

Employer Branding Social Media Study Talent Acquisition

Why Employment Brands Struggle With Social Media

SmartRecruiters

FEBRUARY 23, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . For one, it’s not sexy.

Social Media

Social Media Employer Branding Media Facebook

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

SEPTEMBER 28, 2015

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce. How does a company hire 5,000 people in one year?

Employer Branding

Employer Branding Social Media Enterprise Greenhouse

Employer Branding: A Guide to Getting Started

Linkedin Talent Blog

AUGUST 13, 2023

There’s another brand related to your consumer brand that encompasses how you’re viewed in the talent market. This is your employer brand and it lives and breathes in the minds and hearts of your candidates and employees. A positive employer brand is critical in today’s competitive job market.

Employer Branding

Employer Branding Social Media Linkedin Media

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

JANUARY 4, 2016

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting?

Social Media

Social Media Social Recruiting Media Trends

5 Recruitment Takeaways From the State of Social Media 2015

Social Talent

NOVEMBER 23, 2015

MDG Advertising have just released their “ State of the Internet 2015 ” infographic, and it’s jam-packed with findings surrounding social media and it’s usage in 2015. If you’re not using those 3 tools to promote your employer brand and advertise your roles, you’re missing out. ”, I hear you ask.

Social Media

Social Media Media Facebook Twitter

How to build a social media recruitment strategy: An FAQ guide

Workable

AUGUST 3, 2017

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Social media sourcing: Tools, training and process.

Social Media

Social Media Media Strategy Facebook

2020 Outlook: The Future of Employer Branding (Infographic)

Social Talent

JULY 21, 2015

It was the hot topic of early 2015, but what does the future hold for employer branding? The folks at Universum recently gathered its resources to survey over 2,000 HR professionals and CEOs around the globe to get their take on talent recruitment and employer branding. Social media is the No.1

Employer Branding

Employer Branding Social Media Media Survey

5 Game-Changing Social Media Updates to Rock Your Week – 1st February 2015

Social Talent

JANUARY 31, 2015

Neil Patrick Harris (@ActuallyNPH) January 27, 2015. 8giGhC6OO0 — Twitter (@twitter) January 27, 2015. The post 5 Game-Changing Social Media Updates to Rock Your Week – 1st February 2015 appeared first on Social Talent. I gots me a scoop! pic.twitter.com/SGQ3oJHDqZ. Watch out Rapportive!

Social Media

Social Media Media Twitter Linkedin

Social Media As An Asset

SmartSearch

JUNE 12, 2017

The world of social media has changed immensely over the past 10 years. Social media is a what ? Initially, many people were befuddled with social, so it got a bad rap as a waste of time. Social for employment. Social is the great ice breaker. It’s not perfect and neither are we.

Social Media

Social Media Media Comparison Employer Branding

5 Recruiting Leaders You should be following on social media

BountyJobs

DECEMBER 3, 2015

Social media is a major focus for the recruiting industry, and is a part of every recruiting trend professionals are talking about for 2016. Leveraging this talent pool is difficult without a strong social presence of your own. If you’re going to start out on social media following recruiting leaders, start here.

Social Media

Social Media Media Twitter Employer Branding

5 Recruiting Leaders You Should Be Following on Social Media

BountyJobs

DECEMBER 3, 2015

Social media is a major focus for the recruiting industry and recruiting leaders, and is a part of every recruiting trend professionals are talking about for 2016. Leveraging this talent pool is difficult without a strong social presence of your own. Follow the social recruiting leaders star on Twitter and LinkedIn.

Social Media

Social Media Media Twitter Employer Branding

Biggest Global Recruiting Trends of 2015 So Far (Infographic)

Social Talent

NOVEMBER 10, 2015

I think we can all agree that 2015 has absolutely flown by! But while the year might not be over yet, 2015 has already proved to be an important year for the development of the recruitment industry and has marked the start of a number of key changes in how we source and how candidates look for jobs. How did that happen so fast?!

Recruiting Trends

Recruiting Trends Trends Employer Branding Talent Acquisition

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

JUNE 14, 2016

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. It’s too focused on hard skills.

Employer Branding

Employer Branding Social Media Job Descriptions Media

Social Recruiting Round-Up: September 2015

Social Talent

OCTOBER 7, 2015

Top Recruitment Blogs from September 2015: 6 Things Top Performing Recruiters Do That You Don’t: Part 1. In her first blog for Social Talent, as part of the Social Talent #BlogTakeover, Ellen Byrne details why her experience with graduate recruitment wasn’t a good one. 2015’s Toughest Interview Questions: UK vs US.

Social Recruiting

Social Recruiting Twitter Social Media Employer Branding

Top 50 HR Twitterati – 2015

Workable

JUNE 10, 2015

Jennifer McClure (@JenniferMcClure) May 22, 2015. Expert on HR and social media. pic.twitter.com/HDuRGDh1wC — Matt Buckland (@ElSatanico) June 6, 2015. Craig Fisher is the CEO of TalentNet and a renowned employer brand expert. Founder of LinkHumans, a London based social media agency.

Social Media

Social Media Small Business Twitter PeopleFluent

5 Recruiting Challenges for 2015

Glassdoor for Employers

MARCH 13, 2015

What budget needs to be allocated to employer branding, and how does that tie into recruiting? Here are five recruiting challenges for 2015 and how to overcome them: Challenge #1: Talent Analytics. Challenge #2: Employer Branding. Monitor social media. Leverage online reviews. Review news coverage.

Employer Branding

Employer Branding Talent Analytics Mobile Recruiting Mobile

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

DECEMBER 7, 2015

All truly valuable nuggets of info that helped us step into 2015 empowered with knowledge and a clear idea of how we should tackle the year ahead. All truly valuable nuggets of info that helped us step into 2015 empowered with knowledge and a clear idea of how we should tackle the year ahead. That changed in 2015. The answer?

Employer Branding

Employer Branding Social Media Groups Linkedin

Social Talent’s July 2015 Favourites

Social Talent

JULY 30, 2015

Top Recruitment Blogs from July 2015: 7 (FREE) Twitter Products for Serious Social Recruiters. Top 10 In-Demand IT Job Titles 2015. Top Recruitment Infographics from July 2015: 21 Shocking Facts About Gender in the Job Search (Infographic). 2020 Outlook: The Future of Employer Branding (Infographic).

Twitter

Twitter Linkedin Employer Branding Advertising

Why We Love These 10 Inspiring Employer Brands

Breezy HR

SEPTEMBER 18, 2018

Here’s how 10 of the world’s leading employer brands make it a no-brainer. Terms like “candidate experience” and “employer branding” seem to be the HR buzzwords of the day?—?and With changes in work and in business now happening at lightning-quick speed, employers need to be prepared for tomorrow’s talent?—?like,

Employer Branding

Employer Branding Retail Policies Social Media

4 Tips for Employer Branding + Why It’s Essential

ViziRecruiter

APRIL 1, 2017

Employer branding. Here’s a basic description pulled from the web: An employer brand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

Employer Branding

Employer Branding Social Media Media Survey

5 Tips on Using SnapChat for Your Employer Brand

Glassdoor for Employers

AUGUST 31, 2015

It’s 2015 so I think we’ve all heard the phrase, “Keep calm and keep Snapchatting,” right? If not, then you must not work in recruiting or in the employer branding space. You must love social! You advertise your Snapchat account everywhere else you have your other social media accounts posted.

Employer Branding

Employer Branding Social Media Media Conference

11 Twitter Accounts Every Recruiter Should Start Following in 2015

Social Talent

JANUARY 19, 2015

Start your 2015 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 11 Best Twitter Accounts Every Recruiter Should Start Following in 2015: 1. @ jerometernynck. Glen Cathey (@GlenCathey) January 2, 2015. . GlenCathey. MarkSumnerNZ.

Twitter

Twitter Social Media Employer Branding Media

Employer Branding: Fad or Future? The Expert Review

Beamery

APRIL 6, 2016

In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

Employer Branding

Employer Branding Social Media Media Culture

The State of Recruiting in 2015 (Infographic)

Social Talent

NOVEMBER 24, 2015

Top Takeaways: For 2015, the priorities of recruiters include: improving time to hire – 15%. growing the employer brand – 10%. The post The State of Recruiting in 2015 (Infographic) appeared first on Social Talent. increasing focus on passive talent – 5%. improving quality of hire – 28%. 4-6 years – 29%.

JobVite

JobVite Job Boards Employer Branding Survey

Social Recruiting Round-Up – February 2015

Social Talent

FEBRUARY 26, 2015

There was PLENTY to talk about this month, so sit back, relax and soak in all the goodness: Top Blogs in February: 5 Things Recruiters Need to STOP Doing in 2015 . These are the 5 biggest recruiter no-nos of 2015, and if we catch you still doing any of them this year, we’ll call you out! Time to stop living in the past.

Social Recruiting

Social Recruiting Twitter Facebook Social Media

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

OCTOBER 27, 2015

Insights derived from LinkedIn’s Talent Connect 2015 event are still pouring onto the site’s Talent blog, the most recent of which is a 2016 Roadmap for the future of recruiting , based on the topics discussed, the findings published and the concerns raised by LinkedIn Influencer, Lou Adler. 100 Most In-Demand Employers in EMEA.

Twitter

Twitter Social Media Linkedin Employer Branding

Social Recruiting Round-Up: October 2015

Social Talent

NOVEMBER 5, 2015

Top Recruitment Blogs from October 2015: A Recruiter’s Guide to Building a Strong LinkedIn Network. Johnny Campbell was at TalentConnect 2015 to gather all the gossip about every and every new LinkedIn product change for 2016, and it was glorious. The issue of diversity hiring is one of the biggest being faced by our industry in 2015.

Social Recruiting

Social Recruiting Linkedin Diversity Twitter

5 Crazily Interesting Sourcing News Stories to Kick-Off 2015 – 5 January 2015

Social Talent

JANUARY 4, 2015

But how do you, the recruiters, feel this problem can be tackled in 2015? Could a Hackathon be the Perfect Way to Kick-Off 2015? Looking to improve your talent acquisition processes, create lasting talent pipelining strategies and successfully source for open positions in 2015? Let us know in the comments below.

Sourcing

Sourcing Twitter Linkedin Social Media

Social Media Recruiting: 5 Aspects You Can No Longer Ignore

Jibe

JUNE 21, 2016

Whether talent acquisition likes it or not, social media has become a part of recruiting. During the job search process, candidates expect to find information about your organization as well as your employees on social media. Instead, make Twitter a focal point of your employer branding strategy. Not really.

Social Media

Social Media Media Twitter Candidate Experience

Social Recruiting Round-Up – April 2015

Social Talent

APRIL 30, 2015

Today marks the beginning of the fifth month of 2015 (we’re almost halfway through it!), Employer branding is one of the most important aspects of candidate attraction in 2015. Top Infographics in April: How Social Media Photos Affect Your Job Search (Infographic). and the end of April.

Social Recruiting

Social Recruiting Twitter Linkedin Facebook

5 Uplifting and Inspirational Sourcing News Stories – 18th May 2015

Social Talent

MAY 17, 2015

The big Swedish retailer H&M has planned to open 400 new stores worldwide during 2015, with most of those stores opening in China and the US. According to SearchEngineLand.com , “How to” video searches are up 70%, with over 100 million hours of them already watched in 2015 so far. The Top 10 Most Unusual Company Perks.

Sourcing

Sourcing Facebook Social Media Video

Top 5 Staffing Industry Trends for 2015

CareerBuilder

MARCH 3, 2015

As a dedicated staffing industry professional, you may have set goals for 2015 — but have you considered how some of the recent developments within the industry may affect them? Resolution for 2015: Show the skills gap who’s boss. Resolution for 2015: Amp up your employment brand. 1: The War for Talent is raging.

Staffing

Staffing Trends Industry Social Media

7 Highlights From HR Tech 2015

CareerBuilder

OCTOBER 23, 2015

Here, in random order, are some highlights at HR Tech 2015. CareerBuilder (@CBforEmployers) October 19, 2015. CareerBuilder (@CBforEmployers) October 19, 2015. AmAYgxvFmi — Naomi Bloom (@InFullBloomUS) October 20, 2015. My award for best use of Social @ #HRTechConf goes to Rosemary @CBforEmployers for her personal videos.

Conference

Conference Social Media Recruitment Software Recruiting Software

8 Recruitment News Stories to Kick-Off the New Month – 2nd November 2015

Social Talent

NOVEMBER 1, 2015

According to LinkedIn , 62% of companies are looking to hire more people in 2016 than they did in 2015. Yes it is, but there’s a catch – only 44% of those companies said they will be spending more on hiring in 2016 than they did in 2015. Have marketing help you with your employer brand.

ADP

ADP Twitter Linkedin Employer Branding

3 Real-World Examples of Repurposed Recruitment Marketing Content

Rally Recruitment Marketing

JUNE 5, 2019

Tap into your teams: Look at the content your company’s teams are producing, and see if you can repurpose it to showcase your employer brand. Food services and facilities management company Sodexo conducted employee interviews all the way back in 2015 – and they created additional content assets that are still used today!

Recruitment Marketing

Recruitment Marketing Examples Video Employer Branding

Employer branding: important or illusion? The expert review

Beamery

APRIL 15, 2015

In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

Employer Branding

Employer Branding Social Media Media Culture

Social Recruiting Round-Up – January 2015

Social Talent

JANUARY 29, 2015

Yes, the first month of 2015 is coming to an end, but in case you missed any of the most the month’s popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories, we have them all here for you to enjoy: Top Blogs in January: How to: Radically Improve Your Candidate Response Rates in 2 Easy Steps.

Social Recruiting

Social Recruiting Dice Twitter Facebook

6 Intriguing Pieces of Recruitment News – 26th January 2015

Social Talent

JANUARY 25, 2015

The results of Dice’s 2015 tech salary researc h have been revealed! Dice suggest that each and every one pf these differences should be accounted for as tech recruiters “ move forward in 2015 with [their] salary benchmarking and compensation negotiation s”. To download the full 2015 Dice Tech Salary Report, click here.

Dice

Dice Twitter Video Linkedin

Linking Employer Branding and Employee Engagement | ClearCompany

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Webinars

Trending Sources

Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Webinars

19 Employer Review Sites to Put on Your Radar

Social Media Are Recruiters’ Strongest Allies When Attracting Top Talent

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Why Employment Brands Struggle With Social Media

Glassdoor Employer Branding Summit 2015 Recap

Employer Branding: A Guide to Getting Started

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

5 Recruitment Takeaways From the State of Social Media 2015

How to build a social media recruitment strategy: An FAQ guide

2020 Outlook: The Future of Employer Branding (Infographic)

5 Game-Changing Social Media Updates to Rock Your Week – 1st February 2015

Social Media As An Asset

5 Recruiting Leaders You should be following on social media

5 Recruiting Leaders You Should Be Following on Social Media

Biggest Global Recruiting Trends of 2015 So Far (Infographic)

All You Need To Know About A Terrible Employer Brand Through Memes

Social Recruiting Round-Up: September 2015

Top 50 HR Twitterati – 2015

5 Recruiting Challenges for 2015

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent’s July 2015 Favourites

Why We Love These 10 Inspiring Employer Brands

4 Tips for Employer Branding + Why It’s Essential

5 Tips on Using SnapChat for Your Employer Brand

11 Twitter Accounts Every Recruiter Should Start Following in 2015

Employer Branding: Fad or Future? The Expert Review

The State of Recruiting in 2015 (Infographic)

Social Recruiting Round-Up – February 2015

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Recruiting Round-Up: October 2015

5 Crazily Interesting Sourcing News Stories to Kick-Off 2015 – 5 January 2015

Social Media Recruiting: 5 Aspects You Can No Longer Ignore

Social Recruiting Round-Up – April 2015

5 Uplifting and Inspirational Sourcing News Stories – 18th May 2015

Top 5 Staffing Industry Trends for 2015

7 Highlights From HR Tech 2015

8 Recruitment News Stories to Kick-Off the New Month – 2nd November 2015

3 Real-World Examples of Repurposed Recruitment Marketing Content

Employer branding: important or illusion? The expert review

Social Recruiting Round-Up – January 2015

6 Intriguing Pieces of Recruitment News – 26th January 2015

Stay Connected