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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Instead, it’s better to take a more targeted approach to help your recruiters see the best return on investment. Employees are your best brand ambassadors, so make sure you share the award announcement internally too!

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. Tip #1: Pull inspiration from the best careers blogs in your industry. Giant Eagle.

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Designing an Award-Winning Careers Blog that Attracts 200% More Talent

Rally Recruitment Marketing

Be UPMC” in 2021 in support of careers at UPMC , a leading health care provider and insurer pioneering groundbreaking research, treatments, and clinical care. Through 27 blog posts, the campaign generated 200% more traffic to our careers blog in 2021 compared to 2020, which landed us the Best Careers Blog award at this year’s Rally Awards !

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Best Practice Examples of Employee Stories, from Rally Award Winners

Rally Recruitment Marketing

ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories. When you scroll through the ADP Careers Instagram page , you’ll see very few photos of people on laptops at their desks, even if that’s what employees’ work looks like most days.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

What pages they visited (and how many pages they visited). This can add additional challenges for recruitment marketers, as careers sites often have multiple systems generating pages. The same goes for CTAs in your landing pages and other content. . What days are best to post? Links they clicked.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Do you know what candidates think about your careers site? If hard-pressed, could you find definitive answers to any of these questions: What brand perceptions do candidates form after browsing your careers site? Are candidates getting everything they need when they visit your careers site? How far down the page do they scroll?

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. So, let’s roll up our sleeves and see what makes these campaigns tick and learn how we can borrow a page from their playbook to make our own Recruitment Marketing and employer branding content strategies shine.