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6 Pro Tips for Ensuring a Lasting Employer Brand

Rally Recruitment Marketing

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

Last week, I had a little fun looking back on my previous recommendations: humanize the candidate experience, email lead nurture, chatbot candidate communications, employer brand video storytelling and team value propositions, to name a few. How did I do? Our own Rally Recruitment Marketing community just passed 27,000 members!

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B2B, B2C… What About B2T?

Symphony Talent

Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. The post B2B, B2C… What About B2T? appeared first on SmashFly Blog.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

I worked for a small resort company, where I launched their first website and the first B2C email campaign. That team has a very progressive Employer Brand and Recruitment Marketing program, so I learned a lot. I started my career in inside sales and marketing in the hospitality industry before moving into recruiting.

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Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. The reality is that some budget needs to be available whether you’re posting employment messages on your current page or a newly created careers specific page.

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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications. If you’re not paying attention to the experience that these 90% of candidates have, there can be serious consequences to your bottom line.