Remove customer-stories
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Spotlight Your Employer Brand Through Customer Stories

Rally Recruitment Marketing

As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. That content type is customer stories. Why customer stories are effective employer brand content.

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Rally’s Top 10 Recruitment Marketing Blogs of 2022

Rally Recruitment Marketing

To help you plan ahead, we want to share highlights from the top Recruitment Marketing blog posts from 2022. No matter where you are in putting together your Recruitment Marketing strategy for this year, or what resources you have available, these 10 blogs will position you for success in 2023. . An example of using the S.M.A.R.T.

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights . Tip #1: Pull inspiration from the best careers blogs in your industry. Diversity, equity and inclusion messages. Giant Eagle.

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How Giant Eagle’s Careers Blog Increased their LinkedIn Followers by 85%

Rally Recruitment Marketing

Launching a careers blog is a big project, and while it’s one thing to create content and have the blog up and running, it’s another to get that content in front of prospective candidates. It’s not just our everyday stories. Grew our presence and followership on LinkedIn by featuring careers blog posts. .

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Use Storytelling and Data to Attract Purpose-Driven Candidates

Rally Recruitment Marketing

Qualtrics is a company focused on ridding the world of bad experiences for customers and employees. Today, our Qualtrics Life blog contains an extensive library of employee stories that do just that. A great example of a purpose-driven blog is our TACOS blog. Customer obsessed. Hi, Rally community!

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

But we’re not just talking about job listings here; it’s the stories you tell that make people sit up, take notice and become interested in working for your company. In this blog post, we dive into the Rally Award-winning strategies of Nestlé USA , Dell Technologies , Kyndryl , ChenMed and Booz Allen.

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Top 10 Rally Resources for Social Media Recruiting

Rally Recruitment Marketing

It’s not enough for your company to have a business page on platforms like Facebook, Instagram, TikTok, X and LinkedIn that promotes your products and services to potential customers and partners — you must also showcase your company as an employer and tell potential candidates (and remind existing employees!)