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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

You may have heard about programmatic before in relation to programmatic job advertising, which is a great start. In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Step 1 – Identify your goal.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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How to Make Your Employer Brand Shine on a Career Site

SmartRecruiters

Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. 2: Your Employer Profile on Job Boards & Talent Communities. Pin key employer branding posts to the top of your feed, where applicable.

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Top 10 Rally Resources for Social Media Recruiting

Rally Recruitment Marketing

billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today. In this blog post, Tricia Day shows you how she upgraded her company’s social media presence by leveraging employer brand champions.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

Based on this resource, today we’re sharing how you can audit your existing employer brand, messaging and Recruitment Marketing assets focused on diverse and inclusive hiring. Representing your employer brand authentically is especially critical when working to increase the diversity of talent at your organization.

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How to Improve Your Employer Branding Strategy & Attract Better Candidates

Source2

In today's job market, building a strong employer brand is essential to attract and retain top talent. Candidates extensively research companies before making the decision to apply, relying on sources such as online job boards, social media, and employee referrals.