Rally Recruitment Marketing

MAY 13, 2023

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. Although some sectors are experiencing layoffs, it’s still a highly competitive talent market. We learned some very interesting trends about Recruitment Marketing in 2023!

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Rally Recruitment Marketing

APRIL 6, 2024

Companies face the dual challenge of not only reaching potential candidates through crowded job boards and noisy social media channels, but then compelling candidates to consider changing jobs. This is where the power of effective Recruitment Marketing comes into play.

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Rally Recruitment Marketing

JANUARY 31, 2022

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Here, and at both of my previous employers, I was the first employer branding hire.

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Rally Recruitment Marketing

MARCH 11, 2024

In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. Uncovering why your employees chose to work at your company and why they stay is perhaps the most valuable project you can undertake in Recruitment Marketing.

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Rally Recruitment Marketing

FEBRUARY 17, 2024

In Recruitment Marketing, we know it’s all about the content. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. In this blog post, we dive into the Rally Award-winning strategies of Nestlé USA , Dell Technologies , Kyndryl , ChenMed and Booz Allen.

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Rally Recruitment Marketing

JULY 1, 2020

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! At the 2020 Rally Awards , the Cisco team took home no fewer than 4 first-place awards in the following categories: Best Careers Blog. Best Employer Brand Video.

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Rally Recruitment Marketing

JUNE 21, 2021

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. .

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Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. Recruitment Marketing Challenges Going Into the New Year.

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Rally Recruitment Marketing

JULY 22, 2023

So the Labcorp team went big and bold, launching a multi-channel, 4-month Recruitment Marketing campaign that included recruitment ads on billboards, bus wraps and even print flyers mailed to homes in the area. The campaign also won a 2023 Rally® Award in the Best Recruitment Marketing Campaign-Large Team category.

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Rally Recruitment Marketing

AUGUST 29, 2021

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action . Meet the winners.

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Rally Recruitment Marketing

FEBRUARY 6, 2023

Telling employee stories is one of the most effective ways to attract and recruit talent to your employer brand. A careers blog, of course! UPMC’s Careers Blog is one of the best examples around. Creating and managing the UPMC Careers Blog is a team effort of the HR Innovation & Experience team at UPMC.

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Rally Recruitment Marketing

JULY 11, 2021

Recruitment Marketing is an evolving field and often described as a mix of different disciplines like talent acquisition, HR and marketing. Since it’s such an interdisciplinary field, it can sometimes be challenging to quantify Recruitment Marketing work and demonstrate impact.

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Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. So let’s meet our Rising Star!

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Rally Recruitment Marketing

AUGUST 23, 2020

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Challenge #1: Deciding how to prioritize your paid social media ad strategy.

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Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.

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Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Careers blog. Social media. Careers site.

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Rally Recruitment Marketing

JANUARY 2, 2023

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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Rally Recruitment Marketing

DECEMBER 20, 2020

You’re creating and sharing great Recruitment Marketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media.

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Rally Recruitment Marketing

SEPTEMBER 20, 2021

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The pair must be synchronized through marketing and sales tactics. Building our employer brand from the ground up.

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Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. Sitel Group measured PWP with social media reach, video views and engagements. Intel — “Social Stories from Elite Athletes at Intel”.

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Rally Recruitment Marketing

SEPTEMBER 6, 2021

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022. The Inspiring Workplace Awards.

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Rally Recruitment Marketing

OCTOBER 11, 2021

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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Rally Recruitment Marketing

APRIL 28, 2024

The Rally® Awards is an exciting global competition that shines a spotlight on the most innovative work in Recruitment Marketing and employer branding , drawing from our vibrant community of over 48,000 professionals. Introducing the Winners of the 2024 Rally Awards!

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Rally Recruitment Marketing

APRIL 28, 2024

The Rally® Awards is an exciting global competition that shines a spotlight on the most innovative work in Recruitment Marketing and employer branding , drawing from our vibrant community of over 48,000 professionals. Introducing the Winners of the 2024 Rally Awards!

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Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. In this blog post, I’ve summarized the key points to help you improve your candidate experience.

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Rally Recruitment Marketing

AUGUST 22, 2021

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! It’s almost 4 years to the day when I launched the Rally Recruitment Marketing community in September 2017. Analytics are personal.

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Rally Recruitment Marketing

JANUARY 30, 2021

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

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Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Fortunately, Ashley and Maritza were gracious enough to answer them here on the Rally blog.

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Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. Embrace the unknown.

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Rally Recruitment Marketing

OCTOBER 12, 2020

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Executive recruitment (also known as headhunting) is a specialized recruitment search for senior-level leadership roles.

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Rally Recruitment Marketing

FEBRUARY 14, 2021

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. Recruitment Marketing Agency Outlook for 2021.

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Rally Recruitment Marketing

JANUARY 2, 2020

My name is Natasha Makovora, and I am a Social Media & Employer Brand Specialist at Indellient. . I am thrilled for you to follow along on my journey as I continue to learn and grow as a recruitment marketer! My first foray into Recruitment Marketing.

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Rally Recruitment Marketing

FEBRUARY 19, 2020

Is public relations part of your overall Recruitment Marketing strategy? However, it’s worth getting familiar with a few common PR approaches since they could benefit your overall Recruitment Marketing strategy as your team develops. . Why is PR useful for advancing your employer brand?

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Rally Recruitment Marketing

JULY 18, 2021

The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. Workhuman is pioneering the Human Workplace through award-winning Social Recognition and Continuous Performance Management solutions. Giant Eagle.

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Rally Recruitment Marketing

JANUARY 3, 2021

I remember sitting in orientation on my first day as the head of Recruitment Marketing for a startup. And I’m happy to share that I’m currently embarking on a journey to lead Recruitment Marketing and employer branding at a startup for the second time! . However, I think that really needs to change!

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Stories Incorporated

MARCH 9, 2022

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. Bookmark these best employer branding blogs and newsletters (listed in no particular order) and dive into their great posts! The Stories Incorporated blog .

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Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. .

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