Rally Recruitment Marketing

JANUARY 30, 2021

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

Employer Branding 377

Employer Branding Social Media Onboarding Video 377

Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. Rally: How did you get started in Recruitment Marketing?

Recruitment Marketing 418

Recruitment Marketing Talent Acquisition Employer Branding Strategy 418

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

FEBRUARY 14, 2021

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

Recruitment Marketing 450

Recruitment Marketing Employer Branding Onboarding Strategy 450

Rally Recruitment Marketing

NOVEMBER 21, 2022

Each month, hundreds (if not thousands) of people are coming to your careers site to learn about your careers and view your job descriptions. How to uncover the problem is with your apply flow. So let’s begin with figuring out how to uncover that your lack of qualified applicants is caused by the apply flow. .

Applicant Tracking Systems 419

Applicant Tracking Systems Mobile How To Candidate Experience 419

Rally Recruitment Marketing

FEBRUARY 19, 2020

which makes it particularly difficult to build into your Recruitment Marketing strategy. According to the Public Relations Society of America ( PRSA ), PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Why is PR useful for advancing your employer brand?

Employer Branding 376

Employer Branding Recruitment Marketing Media Strategy 376

Rally Recruitment Marketing

MAY 1, 2020

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have. How your employer brand team can help manage risk.

Employer Branding 362

Employer Branding Culture Social Media Media 362

Rally Recruitment Marketing

JANUARY 30, 2020

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from recruiting to Recruitment Marketing. This means that employee experience and employer branding go hand in hand.

Recruitment Marketing 369

Recruitment Marketing Employer Branding Onboarding Policies 369

Rally Recruitment Marketing

FEBRUARY 26, 2024

A job description is often a candidate’s first view into your organization as an employer. So how can you produce compelling job descriptions faster and easier? These innovative tools have the ability to revolutionize how we approach the creation of job descriptions. The reality is, many job descriptions miss the mark.

Job Descriptions 251

Job Descriptions Recruitment Marketing Employer Branding Talent Acquisition 251

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Fortunately, Ashley and Maritza were gracious enough to answer them here on the Rally blog.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

AUGUST 9, 2020

In fact, employee stories are seen as more sincere and believable than content coming directly from your corporate brand voice. Employee generated content (EGC) is defined as the images, videos, blogs and other content forms that your employees are creating themselves. If you’re not familiar with employee generated content (yet!),

Sourcing 385

Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

JANUARY 2, 2020

My name is Natasha Makovora, and I am a Social Media & Employer Brand Specialist at Indellient. . During one of these periods, just when the company was gradually starting to focus more on Employer Brand and Recruitment Marketing, I was able to take the reins on my first Employer Brand project! .

Recruitment Marketing 340

Recruitment Marketing Social Media Employer Branding Talent Acquisition 340

Rally Recruitment Marketing

DECEMBER 11, 2019

One way to do this successfully is to ensure that your Recruitment Marketing Plan aligns with your talent acquisition strategy, and clearly outlines the different tactics where you want to focus your efforts for the year. Consider it a negotiation and be prepared to postpone or reduce the scope of projects that risk being under-resourced. .

Recruitment Marketing 340

Recruitment Marketing Job Boards Social Media Advertising 340

Rally Recruitment Marketing

DECEMBER 20, 2020

The Rally Awards exist to celebrate the best employer brand and Recruitment Marketing work in the world. The program features two award categories for social media: Best Use of Organic Social Media and Best Use of Paid Social Media. Paid social media. Leverage livestream features. Leverage livestream features.

Social Media 322

Social Media Media Recruitment Marketing Linkedin 322

Rally Recruitment Marketing

MARCH 24, 2019

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. But let me put you on the spot: How much effort do you invest into talent engagement? Glassdoor: monitoring and responding to reviews.

Strategy 385

Strategy Social Media CRM Employer Branding 385

Devskiller

MARCH 19, 2020

The world of recruitment is a bumpy one: you need to have eyes on the back of your head to know what is going on and how to adjust to the latest changes. . Today, we have gathered 20+ recruitment blogs to follow from all over the world and we will show you why they are worth following. Why should you follow recruitment blogs.

Greenhouse 125

Greenhouse Workable Recruitee Applicant Tracking Systems 125

Rally Recruitment Marketing

MARCH 15, 2020

With a global pandemic upon us, it seems strange in a way to see the typical TV commercials running during news programs and to get emails and texts from retailers promoting flash sales while also receiving messages from their CEOs about how they’re handling COVID-19. I faced the same types of questions back in 2012.

Recruitment Marketing 493

Recruitment Marketing Employer Branding Social Media Retail 493

Social Talent

JUNE 29, 2023

And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employer branding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employer brand speaks to the candidates you are trying to attract.

Employer Branding 171

Employer Branding Social Media How To Media 171

Rally Recruitment Marketing

APRIL 12, 2019

In today’s digital world, modern candidates act like consumers – they research companies, read employee reviews and listen to their social networks when exploring new opportunities. But how can we expand our media strategy especially when budget is limited? And how much should we spend on a media channel? Your careers blog.

Media 276

Media Strategy Recruitment Marketing Social Media 276

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Fortunately, Ashley and Maritza were gracious enough to answer them here on the Rally blog.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

AUGUST 9, 2018

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. : #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities.

Employer Branding 238

Employer Branding Social Media Job Descriptions Media 238

Rally Recruitment Marketing

JULY 18, 2022

But as you’ve likely experienced, the more channels you use, the more complicated measuring your entire strategy can become. . That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. Stay tuned for future blogs highlighting the metrics to follow for your paid ad campaigns.

Recruitment Marketing 221

Recruitment Marketing Social Media Media Employer Branding 221

Rally Recruitment Marketing

MAY 28, 2020

That’s why it’s important for us to stay informed on the latest industry data and recruiting trends so that we can stay ahead and communicate with candidates in an engaging and appropriate way. You might consider developing content that showcases how your company is positioned to thrive (or at least carry on) despite the economic downturn.

Report 391

Report Recruitment Marketing Candidate Experience CRM 391

Rally Recruitment Marketing

JANUARY 30, 2020

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from Recruiting to Recruitment Marketing. This means that employee experience and employer branding go hand in hand.

Employer Branding 221

Employer Branding Recruitment Marketing Onboarding Policies 221

Ongig

APRIL 17, 2020

There are a ton of great HR/Recruitment blogs. We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Ongig, of course, has its own recruiting blog — you’re reading it right now! Wow, 18 other blogs beat us in traffic!

Employer Branding 130

Employer Branding Talent Acquisition Bullhorn iCIMS 130

ClearCompany Recruiting

JUNE 24, 2021

Read more on their latest blog: 1. Quick win: When new positions open up, review previous related applications and noteworthy candidates who just missed the cut. An Applicant Tracking System can parse resumes fast and recruiters can build and leverage Talent Communities. Tap into existing talent pools.

ClearCompany 325

ClearCompany Applicant Tracking Systems Onboarding Mobile 325

Rally Recruitment Marketing

JUNE 25, 2020

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Black candidates who use White sounding names on their resumes are more likely to be interviewed (I have close friends who have tested and experienced this firsthand).

Diversity 419

Diversity Recruitment Marketing Employer Branding Education 419

Rally Recruitment Marketing

JANUARY 14, 2020

The duo previously shared how they uncovered the unique EVP for women in technical jobs and creating messaging that resonates with VMware’s #SecureWomen campaign. For example, they gave us an extra feature video or sponsored content instead of something else. This was about a three-day on-site production. Twitter ads: $1k.

Social Media 221

Social Media Video Media Employer Branding 221

Contract Recruiter

MARCH 13, 2023

Introduction In today’s competitive job market, employer branding has become a vital aspect of attracting and retaining top talent. In this blog post, we will explore how businesses can build a strong employer brand through social recruiting and ultimately gain a competitive edge in the staffing industry.

Employer Branding 96

Employer Branding Social Recruiting Social Media Twitter 96

Rally Recruitment Marketing

SEPTEMBER 13, 2018

Candidate journey maps are a tool that you can start using right away to create more thoughtful content to grab your target candidate’s attention and drive them to action. Here’s the scoop on what candidate journey maps are and how they can help you create better Recruitment Marketing content: What is candidate journey mapping?

Candidate Experience 304

Candidate Experience Employer Branding Handbook Recruitment Marketing 304

PandoLogic

MAY 1, 2023

The importance of candidate experience for brand reputation lies in the fact that positive experiences help enhance an organization’s image as a desirable employer, which in turn attracts more high-quality candidates. What is Employer Brand? It represents the company’s values, culture, and work environment.

Candidate Experience 93

Candidate Experience Employer Branding Social Media Applicant Tracking Systems 93

Rally Recruitment Marketing

JULY 19, 2018

We were thrilled to have Kelly Piccininni and Jessica Summerfield share their expertise with us last week during our Hard-to-Fill Roles, Fulfilled! We had so many wonderful questions at the end of the webinar, but not enough time to answer them all, so Kelly and Jessica were kind enough to answer them for us afterwards. The presenters.

Social Media 238

Social Media Facebook Employer Branding Twitter 238

Rally Recruitment Marketing

JANUARY 17, 2019

A big priority for this year is that we learn to use our CRMs to their full potential to nurture leads (aka candidates). Since many teams have invested in buying these platforms, it’s time to invest in the skills to use all of the features and automation they can provide. It can feel like being torn in 10 different directions at once.

Recruitment Marketing 309

Recruitment Marketing Resources Employer Branding CRM 309

Rally Recruitment Marketing

DECEMBER 14, 2018

A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team. Big Impact Idea #1: Tell your Employer Brand story beyond just the company level, focus on the office location and team level too.

Recruitment Marketing 322

Recruitment Marketing ATS Video Taleo 322

JazzHR

NOVEMBER 18, 2019

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take Employer Brands Seriously.

Employer Branding 120

Employer Branding JazzHR Applicant Tracking Systems Social Media 120

Hireology

APRIL 15, 2021

Here’s how to build your recruitment strategy around retaining top talent. Develop Your Employer Brand. How employees and patients view your organization matters a great deal to individuals you want to hire. Any and all of these are things you’ll want to advertise on your career site and social channels.

Strategy 148

Strategy Healthcare Social Media Employer Branding 148

Ongig

MARCH 20, 2024

Few employers would dream of intentionally excluding disabled candidates. So, try using accessible job description tools to keep your job ads inclusive. Recruiters may not be aware of how their everyday decisions can affect a person’s ability to apply for a job. But, discriminatory and inaccessible recruiting practices persist.

Job Descriptions 59

Job Descriptions Tools Greenhouse Workable 59