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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.

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What Metrics to Measure for Each Recruitment Marketing Channel

Rally Recruitment Marketing

Having so many channels to now connect with candidates is great news for recruitment marketers. But as you’ve likely experienced, the more channels you use, the more complicated measuring your entire strategy can become. . That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy.

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Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?

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4 Talent Nurture Campaigns to Start Right Now

Rally Recruitment Marketing

The use of nurture campaigns is second nature to most marketing teams. There’s no reason why Recruitment Marketing teams shouldn’t be doing the same thing with candidates in their talent database. Optimize email messages so they can be easily read on mobile devices. It makes perfect sense! Take LinkedIn, for example.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Even in this employer-driven market, it can be tough to find qualified talent. Surprisingly, the cost of recruiting is up 60% this year !