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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Instead, it’s better to take a more targeted approach to help your recruiters see the best return on investment.

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5 Must-Have Features of Every Career Site

Rally Recruitment Marketing

It’s where talent encounters and interacts with your employer brand — maybe for the first time or to research your company during the recruiting process. These features will heighten the candidate experience and shine a spotlight on your employer brand, company culture and commitment to diversity, equity and inclusion.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. For Recruitment Marketing to grow as a discipline of its own, we need a new way to measure our impact! Time to hire.

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Congratulations to the 2023 Rally® Award Winners

Rally Recruitment Marketing

The Rally Awards is a global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. It’s our honor to announce the 2023 Rally® Awards winners! Their experience, knowledge and time makes this program possible.

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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand. 3 ways to use TikTok to boost your employer brand.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. This is what a URL that includes UTMs looks like: An example of a URL with appended UTM parameters. UTM parameters best practices. What are UTMs? What does a UTM look like?

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Ongig, of course, has its own recruiting blog — you’re reading it right now! Wow, 18 other blogs beat us in traffic!