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How to Nurture Talent in Your CRM With Personalized Content

Rally Recruitment Marketing

As a recruitment marketer, these challenges likely sound all too familiar: . Before anything else, however, the first step should be to understand the current state of your CRM. Get all of the employer branding MongoDB was producing in front of an ideal audience. Personalize your campaigns through segmentation.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

You’ll get thousands of search results explaining why diversity matters in hiring, telling you what to do to increase DEI in your hiring strategy, and selling you products and services to assist you in this effort. We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

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5 Virtual Recruiting Event Ideas to Attract and Engage Candidates

Rally Recruitment Marketing

Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral. Professional development.

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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. There are a lot of barriers that can get in the way of launching a recruitment advertising campaign successfully and seeing the results you need to support your recruiting plan.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs.

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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.

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What Metrics to Measure for Each Recruitment Marketing Channel

Rally Recruitment Marketing

Having so many channels to now connect with candidates is great news for recruitment marketers. That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. Stay tuned for future blogs highlighting the metrics to follow for your paid ad campaigns.