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3 Focus Areas for Updating Your Careers Site

Rally Recruitment Marketing

Most visitors to your careers site aren’t there to apply for a job. . How can your careers site act as a window into the everyday culture of what it’s like to work there? James Ellis, Employer Brand Expert, Author, and Podcast Host. He is also the host of The Talent Cast, a podcast dedicated to employer branding.

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a job board never could.

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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels. External brand surveys. If I could just find a channel that none of my competitors know about, all my problems would be solved! Employee surveys.

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10 Tips for Sourcing More Employee Generated Content

Rally Recruitment Marketing

In fact, employee stories are seen as more sincere and believable than content coming directly from your corporate brand voice. This content is often shared on employees’ social media accounts, and ideally (from an employer branding standpoint) offers insight into the employee experience at your company.

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Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.

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10 Content Topics You Need to Engage Gen Z

Rally Recruitment Marketing

While they’re still interested in career topics like interview preparation, resume presentation and networking, they’re also equally, if not more, interested in learning from companies about their job security, company values and what to expect during times of adversity. . Check out our ideabook 10 Content Topics to Engage Gen Z.

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How to Create and Maintain an Inclusive Employer Brand

Social Talent

And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employer branding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employer brand speaks to the candidates you are trying to attract.