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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. So let’s meet our Rising Star!

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Great Employer Branding Video Tips from Carrie Corcoran

GoHire

Employer Branding with video is becoming important and is being used for Candidate Experience and Acquisition, as well as Employee Retention. In this interview with Employer Branding expert Carrie Corocran, we dive into using video and other aspects of employer branding. I want to introduce you to Kerry.

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Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead?

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19 Employer Review Sites to Put on Your Radar

Rally Recruitment Marketing

The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employer brand and reputation before applying to a job — a 7% increase in the past five years. Employers can sponsor discussion topics and purchase a branded profile.

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5 Tactics to Attract and Engage Millennials

Social Talent

There is a clear business case to have these discussions and to change the culture in the workplace to attract and retain millennial talent. Once on social, you should consider pushing out messages that will appeal to this audience such as highlighting the company culture, behind-the-scenes videos, employee spotlights etc.

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5 Careers Site Pages You Will Take Inspiration From

Social Talent

Using current employees, the video perfectly depicts the culture of the workplace where entrepreneurship, idea generation and diversity are highly valued. Bonobos use the power of copywriting to get their message across, especially when it comes to the culture of the organisation (see below for an example).

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors.