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9 Recruitment Marketing Trends for 2023

Rally Recruitment Marketing

What you all have in common is that you’re advancing your career by learning new skills in social media, content marketing, digital marketing and employer branding to attract and engage talent. We learned some very interesting trends about Recruitment Marketing in 2023! across recruiting, HR, marketing and communications.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. In this blog post, I’ve summarized the key points to help you improve your candidate experience.

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RallyFwd May 10: Join us to Reimagine Recruitment Marketing

Rally Recruitment Marketing

In 2023, employers continue to face a highly competitive labor market. unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company.

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8 Lessons from the Best Recruitment Marketing Campaigns

Rally Recruitment Marketing

In this blog post, we look at the winners in the 2023 Rally Awards who set new benchmarks in creativity, strategy and impact. Their Recruitment Marketing campaigns proved that innovative approaches in talent attraction can expand an employer’s reach, significantly shift perceptions and fill open positions quickly and cost effectively.

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a job board never could.

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Top 10 Rally Resources for Social Media Recruiting

Rally Recruitment Marketing

This is why it’s become essential that every recruitment marketer, employer brand practitioner and talent acquisition team know how to attract and engage a talent audience through social recruiting strategies. A LinkedIn post that was based on an internal Lunch and Learn about the Project Leader role at Parexel.

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Winning Social Media Campaigns from the Rally Awards

Rally Recruitment Marketing

Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands. Learn more on the Rally Awards website. Learn more on the Rally Awards website.