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How Social Media Can Help Your Small Business Reach Customers and Job Applicants

Hireology

The average consumer spends 30% of their total online time and more than 2 hours a day on social media. Given these consumer habits, if your small business doesn’t have a social media presence, you’re likely missing out on potential business and quality job applicants. Encourage Engagement.

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Brand Identity and Reputation: How to Stand out as a Small Business

Homebase

As a small business owner, you know better than anyone that competition out there is tough. Brand identity in small business gives you the chance to take control of how people perceive your business, its core values, and its unique personality. Is everything cohesive across your business?

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Does Your Small Business Have a Social Media Policy?

CareerBuilder

Small business owners who allow employees to use social media at work stand to benefit from their connections and promotion of the company’s brand. However, smart leaders realize that unflattering, illegal or incorrect information can soon land their businesses in hot water.

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What is Inbound Recruiting? – A Guide for Small Businesses

Hundred5

With the rise of digital technology, social media and content marketing, superstar recruiters can create a landscape where talent comes to them. Especially for small businesses, the concept of inbound recruiting is likely to be completely new. This article is the complete guide to inbound recruiting for small businesses.

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6 Ways to Celebrate National Small Business Week

Moonlighting

As a tradition spanning over 50 years, National Small Business Week is a great time to celebrate America’s nearly 30 million small businesses, which employ almost half of U.S. Here are five ways you can take part in Small Business Week this year: 1. Partner with another small business.

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Get Noticed with Smart Marketing

Homebase

There have never been more opportunities to market your business. With the rise of social media and digital communication channels, so many doors of opportunity have opened to raise awareness around your products or services. This can leave many business owners feeling overwhelmed, but it doesn’t have to be that way.

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New Year’s Resolutions for Your Small Business

CareerBuilder

As a small business owner, developing such resolutions for your company can help 2017 be your best year ever. Here’s a look at a few to consider: Get your staff involved in growing your business. They’ll get excited about the part they can play in helping your small business to thrive. Check yourself out online.