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Designing an Award-Winning Careers Blog that Attracts 200% More Talent

Rally Recruitment Marketing

The careers blog campaign, which featured a series of articles spotlighting individual UPMC employees, was intended to help candidates see that UPMC is not just a large company powered by faceless employees, but rather people just like them: parents and friends, leaders and innovators, dreamers and go-getters. . proved to be a huge success.

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

As the Content Strategist for the Life at Capital One Blog on our careers site, the strategy I’ve focused on is driving more of the right traffic to our careers site, and there’s one tactic in particular that’s generated surprising results: a search engine-optimized careers blog.

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4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy

Rally Recruitment Marketing

Compared to the reach of organic content shared on your careers blog or through social media, which are limited by factors like SEO, the size of your talent network and social media algorithms, the reach of your job ads is only limited by your budget. Not everyone searches for the same job the same way.

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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Careers blog. According to Symphony Talent, 23% of the Fortune 500 host a careers blog. While a well-organized careers site with EGC can take you a long way, a careers blog opens up all kinds of new ways for candidates to learn more about the employee experience at your company. Social media. Q&A platforms.

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Using Blog Posting to Promote Your Recruitment Agency

Recruiting Blogs

For a recruitment agency, one powerful tool for promotion and establishing expertise is through blog posting. Blogging allows you to provide valuable content, engage with your audience, and showcase your agency's knowledge and services. Consider topics that will help job seekers, employers, or both.

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Make Sure Your Staffing Website’s Blog Is Firing on All Cylinders

The Staffing Stream

Does your website’s blog serve as a trusted resource for visitors? The truth is that your blog can — and should — be one of the most-visited pages on your entire website. Here’s how to get the most out of your blog. Remember who is visiting your site’s blog: job seekers and clients. Optimize with SEO.

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10 Content Topics You Need to Engage Gen Z

Rally Recruitment Marketing

While they’re still interested in career topics like interview preparation, resume presentation and networking, they’re also equally, if not more, interested in learning from companies about their job security, company values and what to expect during times of adversity. . Check out our ideabook 10 Content Topics to Engage Gen Z.