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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Engagement rate of your content (i.e.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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5 Surprising Shifts in Talent Attraction in 2022

Rally Recruitment Marketing

Your Recruitment Marketing and employer branding strategies are more important than ever! The challenge is that getting the attention of potential candidates has never been harder. News flash: What’s working right now to get the attention of potential candidates is not what was working just 6 weeks ago.

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How To Build a Talent Pipeline From Your Careers Site

Rally Recruitment Marketing

Marcus Strang, Head of Solutions Engineering, Clinch. Marcus is Head of Solutions Engineering at Clinch , a software platform that offers talent teams a full suite of easy to use tools that help bring your Recruitment Marketing strategy to life with seamless integration with your ATS. Meet Marcus Strang .

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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

This is super important to get right, as reducing drop-off in the middle (and rest) of your candidate journey can be achieved by anticipating your candidates’ questions and providing answers that encourage them to move closer to accepting your job offer. The candidate journey is a quest for information. Is this worth the change?

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How to Optimize Your Recruitment Marketing Budget for Success

PandoLogic

Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Companies frequently promote the company’s culture, work environment, and employee benefits to appeal to top talent and encourage them to apply for open positions. What is Recruitment Marketing?

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

This type of content is receiving 70% more candidate engagement than individuals jobs content, so if you want to stand out to nursing candidates, make it a priority! Rally note: For help with building an employee story engine at your company, read our Ultimate Guide to Building an Employee Stories Content Library.