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6 Pro Tips for Ensuring a Lasting Employer Brand

Rally Recruitment Marketing

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience. But think about it for a second. I know I am.

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HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

We’ve always been a tech-focused team, but this year, we’ve learned even more about how technology can help elevate the virtual employee and candidate experience. How talent acquisition and the candidate experience have changed because of the pandemic. And of course we’re still in the middle of a pandemic.

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3 Proven Tactics to Create a Digital Candidate Experience

Rally Recruitment Marketing

As a leading RPO and staffing agency, we rely on having a comprehensive recruitment technology stack to provide the best service to our clients and the candidates we’re recruiting. But when the pandemic hit, we had to completely rethink our recruiting process and create a digital candidate experience seemingly overnight.

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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? What PR approaches can you use to advance your employer brand?

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How to Create and Maintain an Inclusive Employer Brand

Social Talent

When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in job descriptions or trying to foster a candidate experience that caters to all. So, if you really want to cultivate an inclusive employer brand, you need to embrace your actual truth, warts and all!