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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

To help set you up for success in these areas, we’re sharing the work of the winners of the Best Employer Brand Launch category from the 2021 Rally Awards : ADP, McGraw Hill and Lockheed Martin. First place in the Best Employer Brand Launch category, ADP built a new EVP from the ground up to appeal to a new tech talent audience.

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Congratulations to Our Rally Awards 2020 Winners

Rally Recruitment Marketing

We presented 13 categories showcasing the use of digital marketing and social media strategies which are now essential to attract, engage and recruit talent. The judges of the 2020 Rally® Awards selected the winners based on scoring criteria that varied according to the category. Overall, they were looking for: Strategy. Innovation.

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Broadleaf’s Jason Krumwiede Discusses the Future of MSP Direct Sourcing

Broadleaf

Broadleaf’s Executive Vice President, Jason Krumweide , participated in a Recruitment Process Outsourcing Association (RPOA) leadership forum where he discussed direct sourcing. Direct sourcing to help augment contingent labor programs is still in the early adopter phase and needs to develop on the maturity curve.

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How to Define Your Employee Value Proposition: The DIY Approach

Rally Recruitment Marketing

To create an accurate, meaningful EVP, you need to get straight to the source: your employees. Whatever sources of data you’re using, your job is to translate your employees’ individual sentiments into a compelling, accurate story about life at your company. If most people react to your EVP with agreement, you’re on the right track.

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What Makes Nestlé USA’s Recruitment Marketing Content So Successful?

Rally Recruitment Marketing

To show what an effective content marketing strategy for recruiting looks like in today’s changing hiring landscape, we turned to Nestlé USA , the winner of the Best Content Marketing Program category at last year’s Rally Awards. They also go directly to the source through employee and candidate surveys. million engagements.

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Developing a Content Strategy that Attracts Both Customers and Job Seekers

Rally Recruitment Marketing

In wanting to appeal to both customer and candidate audiences, I first looked to our corporate channels to understand what kind of content was most popular. We need to make sure it aligns with one or more of these key focus categories: . Not surprisingly, we discovered that people-centered content outperformed everything else. .

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MSP or MVP?: That is the Question

Broadleaf

The MSP acts as the primary point of contact between your organization and the suppliers, managing every aspect of the contingent workforce program, from sourcing and recruiting to contract management, invoicing, and reporting. This solution suits organizations with many suppliers who want to simplify their management and reduce costs.