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4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Last week, we were thrilled to offer the top takeaways from 4 of our expert presenters at last month’s RallyFwd Virtual Conference. Following up on that post, today, we’re sharing the top takeaways from RallyFwd’s other 4 expert presenters, Shauna Geraghty, Sumit Gupta, Kandi DeRenzis and Andrew Flowers.

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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand. 3 ways to use TikTok to boost your employer brand.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Fortunately, leading us out of this information dead zone is data!

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3 Ways for Employer Brands to Stay Agile

Rally Recruitment Marketing

We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. But it will also have a big impact on our corporate culture, our employer brands and how we recruit.

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Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding without employee advocacy is simply advertising, candidates and consumers are demanding more for their attention in this increasing fragmented,noisy digital world. People buy into people, this has always been true and advocacy is way of amplifying this basic human need to trust others.

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How a Strong Employer Brand Can Better Attract Candidates

JazzHR

During all of these facets of the end-to-end recruiting process, your employer brand is a major factor that is actively present — and influences a variety of decisions made by prospective hires you speak with. Of course, building your employer brand isn’t something one person does.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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Employee Wellbeing & DEI: Supporting Inclusivity Throughout the Employee Life Cycle

Speaker: Catherine Mattice - Culture Consultant, Business Coach, Strategic HR Expert

This presentation will help leaders to do just that. At the end of this presentation, attendees will be able to: Use employer branding techniques that speak to inclusivity in order to attract talent that fits an inclusive culture.