Building an Employer Brand That Attracts Gen Z
Recruiting Daily
MARCH 24, 2023
Just with one visit to a search engine, potential workers can look up a company’s brand and learn everything about it based on their website, social media, and reviews on job posting sites. As a result, more information is democratized — meaning more people can easily research a company, its history, and its values. From growing up in this environment, members of Gen Z are far more likely to turn down a job from a brand they don’t align with.
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