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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. But focusing on ways to increase organic website traffic may not be something most talent acquisition or HR teams think about, and understandably so, with reqs to fill and so many competing priorities.

SEO 505
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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

Talent acquisition strategy is changing quickly as a result of COVID-19, as unemployment levels soar and remote work goes mainstream. But this doesn’t necessarily mean that it’s become an employer’s job market. Candidates are instead learning about your jobs through a range of sources, including: Online job boards (69%).

Report 391
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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Plus, SEO-optimized blog content lives for free on Google and other search engines, offering yet another way for candidates to discover and learn about your company through keyword searches.

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HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

In addition, Talent Acquisition professionals at most organizations have been tasked with reworking their hiring process so that it can be delivered 100% remotely. We’re providing them with the system and tools, such as text recruiting, video interviewing, chatbots and SEO-optimized career sites to do that in a timely fashion.

iCIMS 474
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SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. Last week I was day dreaming and, as sometimes happens, I started to think about talent acquisition (don’t judge me).

SEO 28