article thumbnail

Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

article thumbnail

The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

In the past year, our work has changed even more drastically, as a result of the pandemic and in response to social injustice. Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

We launched the ERGs in 2014, and today there are 5 groups with chapters in more than 40 countries, totalling nearly 5,000 members. We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employer brand messaging and take action.

article thumbnail

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Is it the colors and mission statement on your careers page or your social media sites? You can’t measure employer brand on traffic to job listings or even to your company profile. What makes an Employer Brand?

article thumbnail

2014 PR + Social Media Summit: 5 Reasons You Need LinkedIn

Recruitalicious

The 6th annual PR + Social Media Summit , hosted by The Diederich College of Communication at Marquette University in Milwaukee, was held on Tuesday, October 7. In 2014, an organization with any hope of success must have a website. Post contributed by Molly Perszyk, Senior Social Media Specialist.

article thumbnail

3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

article thumbnail

How to Build Your Social Media Plan

Glassdoor for Employers

If you’ve been avoiding putting together a formal social media and blog editorial calendar, now is the time to stop procrastinating! Why is it so important to plan your social media efforts in advance? Additionally, nearly three in four say their employer does not promote their employer brand well on social media.