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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Leveraging programmatic job ads.

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New AI Tool for Recruitment Marketing

NPA Worldwide

Seems like artificial intelligence, or AI, is the latest tool that is going to kill the recruitment industry. I don’t think AI is going to kill this business any more than fax machines, the internet, or job boards did. Recruitment marketing doesn’t always come easily to recruiters.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

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Top 12 Rally Resources for Recruitment Marketing Beginners

Rally Recruitment Marketing

When you are trying to begin using Recruitment Marketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talent acquisition and Recruitment Marketing practitioners can use to stay agile during this challenging time.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

If hard-pressed, could you find definitive answers to any of these questions: What brand perceptions do candidates form after browsing your careers site? Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

Hi Derek, can you tell us about your background and how you got into Recruitment Marketing? I started my career in inside sales and marketing in the hospitality industry before moving into recruiting. That team has a very progressive Employer Brand and Recruitment Marketing program, so I learned a lot.

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