UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. For tracking visibility into all of these sites, you’ll need to add a global site tag to all of them separately, and that’s not always possible. and can’t be tracked through UTMs.
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