UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
They don’t let you learn from other people’s data. You can’t learn from other people’s data. For the purpose of learning what works, your data is great but everyone’s data is better. With UTMs, you’re only able to track and learn from your own performance. There isn’t enough Recruitment Marketing-specific information.
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