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Building an Employer Brand That Attracts Gen Z

Recruiting Daily

From growing up in this environment, members of Gen Z are far more likely to turn down a job from a brand they don’t align with. Building an employer brand that attracts Gen Z talent is critical for companies, especially in the constantly evolving business world of today.

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Is salary transparency key to a Gen Z friendly Employer Brand?

Hireserve

Before delving into the question of pay transparency’s role in effectively positioning yourself as an employer to Gen Z jobseekers, let’s get three working definitions set in stone. Gen Z. Generation Z refers to those born between the years 1997 to 2012.

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19 Employer Review Sites to Put on Your Radar

Rally Recruitment Marketing

The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employer brand and reputation before applying to a job — a 7% increase in the past five years. Employers can sponsor discussion topics and purchase a branded profile.

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Coronavirus: Should Your Recruitment Marketing Change in a Crisis?

Rally Recruitment Marketing

I faced the same types of questions back in 2012. Now, I’ll be the first to say that the regional conflict in 2012 that my company experienced is not at all the same as the public health emergency that the world is dealing with now. There had been an outbreak of war in the region. Tone of voice.

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Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

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Employer brand, the Chris Moyles of recruitment?

BroadBean Technology

Of course, this fantastic success had to come to an end at some point, with the show wrapping up for good on the 14 th September 2012. Employer brand continues to become more and more prevelant, with increasing organisations turning to it as the silver bullet in their staff retention, recruitment, engagement and general market perception.

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5 Steps to a Successful Employer Branding Strategy

Hundred5

Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Once you know the public opinion about your employer brand, you’re ready to dive into the next step.