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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2B Marketing. In addition, B2B buyers are information-driven and perform rather extensive research on their purchasing options, which leads to data-driven decisions. Staffing Industry Marketing – B2B, B2C, or Both?

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8 Pro Tips for Attracting and Recruiting Tech and Digital Talent for Non-Tech Employers

Rally Recruitment Marketing

We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employer branding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies.

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The Ultimate Guide to Boosting Employer Branding

Hundred5

Employer branding is your company’s reputation in the eyes of your employees, job seekers, and other stakeholders. If your organization cares about its employees, listens to their needs, and supports their growth, you’ve probably got a strong employer brand. Why is employer branding important ?

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

Last week, I had a little fun looking back on my previous recommendations: humanize the candidate experience, email lead nurture, chatbot candidate communications, employer brand video storytelling and team value propositions, to name a few. How did I do? Our own Rally Recruitment Marketing community just passed 27,000 members!

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7 ways to boost employee engagement using social media

CareerArc

An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employer brand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story.

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4 SMB Recruiting Best Practices for 2017

JazzHR

But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

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Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose.