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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2B Marketing. In addition, B2B buyers are information-driven and perform rather extensive research on their purchasing options, which leads to data-driven decisions. Staffing Industry Marketing – B2B, B2C, or Both?

B2C 111
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7 ways to boost employee engagement using social media

CareerArc

An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employer brand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story.

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4 SMB Recruiting Best Practices for 2017

JazzHR

But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

SMB 120
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The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. One major issue is that there isn’t enough information out there about how landing pages can be used, and what the actual benefits will be from using them.

B2C 59
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Recruitment Marketing to Attract Better-Qualified Talent

Recruiting Daily

Your brand values are reflected in your content. If you create blog posts that encourage the benefits of employee recognition and your employees back this up through reviews, you’ll attract more candidates than your competitors. Engage with brand followers and manage career websites. Career Guides. Free Consultations.

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Digital Marketing for Recruiters: Take a Look at These 5 Innovative Ideas

Recruit CRM

Share Employer Brand Stories on Social Media Employer branding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employer brand by providing information on your current projects, future goals, and achievements.

SEO 68
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10 Candidate Questions Recruiters Should Prepare For

Hireserve

Success stories are like case studies in B2B marketing – they’re about building that trust and faith in new candidates that individuals like themselves have already been able to enjoy success, grow, and establish themselves within your organisation. This feeds back into all of the questions outlined above.