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8 Lessons from the Best Recruitment Marketing Campaigns

Rally Recruitment Marketing

So each year, we recognize the Best Recruitment Marketing Campaigns in our prestigious Rally Awards competition. Their Recruitment Marketing campaigns proved that innovative approaches in talent attraction can expand an employer’s reach, significantly shift perceptions and fill open positions quickly and cost effectively.

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Inside Labcorp’s Award-Winning Recruitment Marketing Campaign

Rally Recruitment Marketing

So the Labcorp team went big and bold, launching a multi-channel, 4-month Recruitment Marketing campaign that included recruitment ads on billboards, bus wraps and even print flyers mailed to homes in the area. The campaign also won a 2023 Rally® Award in the Best Recruitment Marketing Campaign-Large Team category.

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Winning Social Media Campaigns from the Rally Awards

Rally Recruitment Marketing

We hope this will provide valuable insights and inspiration for creating your social media campaigns and crafting a winning submission of your own. This campaign wasn’t just about filling positions; it was about reshaping perceptions and signaling UBS’s significant investment in technology and digital expertise.

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Create an employee generated content campaign that gets noticed on social media

Rally Recruitment Marketing

At our recent RallyFwd Virtual Conference , Lisa Kay Davis, Associate Director of Global Social Media at Kyndryl, shared how she and her team reimagined employee generated content, bringing to life the best stories and backgrounds of Kyndryl’s employees across 34 countries using a strategic company-wide social campaign.

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.

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4 Talent Nurture Campaigns to Start Right Now

Rally Recruitment Marketing

The use of nurture campaigns is second nature to most marketing teams. With the right nurture campaign, you can resurface these candidates and engage them with targeted outreach campaigns to help build stronger relationships, reduce spending on job ads, hire roles faster and fill more open roles in general.

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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

To help inspire innovative thinking in your own talent attraction strategy, we’re sharing 3 experimental Recruitment Marketing campaigns that worked, featuring Rally Award winners: Sitel Group , Intel and Nestlé USA. A video from Nestlé USA’s campaign: A New Era in Coffee | Experimentation Driving Innovation. million engagements.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.

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What We Learned From Our Own Data-Driven ABM Strategy

In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? So what makes employees stay?

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Evolution of Recruiting Tools

Speaker: Kristin Miller, Director of Recruiting, Corus360 & Christina Brickers, Lead Technical Resource Specialist, Corus360

Writing the messaging for email campaigns to potential candidates or scheduling interviews with candidates can take hours. Gone are the days of putting job advertisements in newspapers or receiving resumes through the fax machine. Talent acquisition is evolving.

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Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Reach, and Influence are important in employer branding campaigns but without trust, empathy, and freedom within an organisational culture, an advocacy program will not succeed. People buy into people, this has always been true and advocacy is way of amplifying this basic human need to trust others.

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Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)

Speaker: Susanna Frazier, Innovative Talent Acquisition and Management Leader

Increase response rates using hyper-personalization, optimized outreach times, and automated drip campaign sequences. “How to” Takeaways: Strategically target talent using predictive signals, position matching, and automated sourcing. Better understand talent profiles using social intelligence. July 30th 2018 11 AM PST, 2 PM EST, 7 PM GMT