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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. While this empowerment was refreshing, my time and resources were limited.

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How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. The pair must be synchronized through marketing and sales tactics.

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3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

To find out, we turned to the 2021 CareerArc Future of Recruitment Study. . Takeaway #1: Employer brand is a top motivating factor for passive and active candidates. In terms of what candidates are looking for in an employer, it largely comes down to safety protocols, diversity initiatives and work-life balance.

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The Complete List of Resources to Inform your Recruitment Marketing Strategy

Rally Recruitment Marketing

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast Recruitment Marketing Benchmark Report. Happy reading!

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Q&A With Christina Spadaro, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Recruitment Marketing is an evolving field and often described as a mix of different disciplines like talent acquisition, HR and marketing. Since it’s such an interdisciplinary field, it can sometimes be challenging to quantify Recruitment Marketing work and demonstrate impact.

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

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Q&A With Tricia Day, Recruitment Marketing Rising Star

Rally Recruitment Marketing

One of the challenges we hear from many Recruitment Marketing professionals in our community is that they’re a one-person team, working with many stakeholders across their organization and wearing many hats in their role and responsibilities. In fact, Tricia has spent the past year building a global employer brand team and strategy.