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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Debbie Celado , Head of Employer Brand & Recruitment Marketing for The Americas at Philips.

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Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Think about the Compensation Specialist who approved the leveling and salary band. Not only did each of these people play a vital role in the hiring process, they were all aligned towards a common understanding of the employer brand, either by what they said, or how they impacted the candidate experience. Of course not.

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Is salary transparency key to a Gen Z friendly Employer Brand?

Hireserve

Over on TikTok there a whole genre of videos with millions of total views where creators interview passersby in public about what they do for a living, what they earn, and if they feel they are compensated fairly. Many of them remember how the 2008 global recession impacted their parents and the world around them.

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What Will Matter to Candidates in a Post-COVID World

Rally Recruitment Marketing

I know this because I’ve already experienced it first hand—I was working as an agency recruiter when the financial collapse happened back in 2008. Stability may even be prioritized over other important factors like career growth and compensation. so you don’t hurt your employer brand.

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Can’t afford to pay more? Be radically transparent with candidates

Workable

All this changed with the explosion of the Internet and the 2008 global financial crisis. Unlike products, which have a tangible list of features, selling your values, mission, culture, team and manager (employment brand) is much more experiential and personally different for each candidate. The world of work was fairly opaque.

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The October Jobs Report: Why You Need A Focused Approach to Hiring Talent 

Hireology

With a national unemployment rate of 6.9%, we continue to inch closer to pre-pandemic levels of employment, and have made it back to the level of unemployment that we saw two to three years after the 2008 recession. So it’s more important than ever to do all that you can to ensure you’re an employer of choice in the industry.

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Can’t afford to pay more? Be radically transparent with candidates

Workable

All this changed with the explosion of the Internet and the 2008 global financial crisis. Unlike products, which have a tangible list of features, selling your values, mission, culture, team and manager (employment brand) is much more experiential and personally different for each candidate. The world of work was fairly opaque.