Maximizing Your Employer Brand for Recruiting

Jobscience

As a result, many companies are discovering that updating their employer brand is an essential part of their plans for long-term growth. Building an exceptional reputation as an employer in today’s labor marketplace takes a strategic approach and advanced tools.

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. Employer Branding employer brand employer branding

Trending Sources

How To Improve Employer Branding Through Recruiting (Infographic)

Social Talent

Having a strong employer brand is of the utmost importance for any company. Ultimately, attracting the best talent will allow you to grow as a company so having strong employer branding is well worth it in the long run.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand. A strong employer brand is good for your business too.

Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset

Learn how HR Directors in Enterprise companies can use their career sites as their number one recruiting asset

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

20 Ways To Destroy Your Employer Brand

RecruitLoop

It can take years to build your employer brand credibility and just seconds to destroy it. Here are 20 simple ways to completely destroy your employer brand. Building Culture Employer branding Hiring Talent Leading People

How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook.

Why Employer Brand Videos Work

Glassdoor for Employers

Employer Branding Branding Employee Reviews Employer Brand Videos Workplace CultureThe explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content.

Creating the Ideal Candidate Experience

APPLICANT JOURNEY INTRODUCTION The hiring process can be very stressful for applicants as well as employers. Employers invest a considerable. Yet far too many employers still ignore the recruiting fundamentals. experience with an employer said they would.

What Does Your Employer Brand Look Like?

ClearCompany Recruiting

You are exposed to a multitude of brands every single day, whether they be the billboards you pass on your way to work, the ads and posts you see all over Facebook or your favorite social media site.

How to Measure Your Employment Brand

Glassdoor for Employers

Employer branding has become top of mind for many organizations looking to attract and build trust with quality candidates, increase retention rates. Employer Branding Featured How To Use Glassdoor Employer Brand Employment Brand Glassdoor Managing Products

5 Steps To Assess Employer Brand For Small Biz Owners

ExactHire Recruiting

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. A bad brand is a bad business; where one goes, the other will quickly follow–most business owners understand this.

5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. But creating effective employer brand content can be pretty hard. Employer Branding Recruiting Social Recruiting

13 Signs of Inefficient Recruiting

will have with your brand. support team will get a beautiful, fully-branded career page up and running on your site in. Not long ago, job seekers were at the mercy of employers. time of applications within Newton’s employer database! employers, and interview feedback.

Busting the 7 Biggest Employer Branding Myths of All Time.

Recruiting Daily

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition community).

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat.

The Cost of an Employer Brand

Glassdoor for Employers

As candidates gain more insight into what it’s like to work at an organization through reviews and ratings and sites like Glassdoor , employers have started to put a larger emphasis on employer branding strategies. And what strategies will help you launch your brand?

Employer Branding: The No-Fluff Culture Conversation

Speaker: Kirsten Davidson, Senior Partner, Employer Branding, Employera

If you feel like you’re banging your head against the wall driving your culture and employer brand efforts forward, you’re not alone.

Why SEO is a big part of your Employer Brand

Jazz

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on.

SEO 60

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

The ROI of Employer Branding

Glassdoor for Employers

So you’ve implemented an employment branding program. There are a number of ways to measure employment branding efforts, and as the field evolves, more metrics are bound to develop. Some HR professionals create a formula by giving a specific value to each of the benefits of their branding efforts, and giving a specific value to each of the costs associated with employer branding efforts. Company Brand Reputation.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand? Why does employer branding matter?

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Meanwhile, research shows that those who create a thriving culture and establish an authentic employer brand have a significant advantage over organizations who don’t. Globalization. Digital Transformation. Increased competition. New skillset requirements.

5 Common Misconceptions About Employer Branding

WebRecruit

Employer branding is a phrase that’s frequently thrown around when discussing what companies can do to attract talent to their business. However, there’s still confusion about what employer branding actually means, and why it’s so important in your recruitment efforts.

On-Demand Recruiting: Amplify Employment Branding & Talent Acquisition

BrightMove

Managing the candidate experience and properly communicating your employer brand are key to creating a positive relationship with your job applicants. The role of recruitment software in employer branding. In general, employer branding is defined as an organization’s reputation as an employer. Align your employer brand with your customer brand: Just because someone is a customer doesn’t mean they won’t one day be a candidate or employee.

The Power of Transparency: Employer Branding at Dell

Beamery

This week we sat down with Jennifer Newbill, who leads the Global Employer Brand team at Dell , to talk about the way that her team approach talent attraction and brand building. How has your role as Director of Global Employment Brand changed over time?

2020 Outlook: The Future of Employer Branding (Infographic)

Social Talent

It was the hot topic of early 2015, but what does the future hold for employer branding? The folks at Universum recently gathered its resources to survey over 2,000 HR professionals and CEOs around the globe to get their take on talent recruitment and employer branding.

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding without employee advocacy is simply advertising, candidates and consumers are demanding more for their attention in this increasing fragmented,noisy digital world.

Building Your Employer Brand To Attract the Right Talent

Talemetry

When you think of a "brand" you typically think of how a company presents themselves to their customers. Many brands boil down to one word. employer branding

Why Rejecting Candidates is Actually Good for Your Employer Brand

RecruitLoop

Rejecting candidates and providing feedback should be considered part of the recruitment process and can ultimately improve your employer brand. Candidates Employer branding Hiring Talent Recruitment Screen Select

4 Absurd Myths About Employment Branding

Glassdoor for Employers

In 2016, I’ve decided to make it my mission in life to prove that employment branding is not hard to do. In the last two years, there’s been so much talk about the need to do Employment Branding, every recruiter, hiring manager and HR leader is feeling the pressure. Branding is a marketing function. I want you to clear your mind of everything you’ve been told about employment branding. employment branding myths.

7 Simple KPIs for Measuring Your Employer Brand

Glassdoor for Employers

A strong employer brand is the foundation of an engaged workplace and an effective recruitment strategy. Your employer brand is your reputation, Employer Branding Employer Brand glassdoor for dummies glassdoor ratings Workplace

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

So, you just discovered employer branding, but implementing it seems harder than fitting into your skinny jeans after Thanksgiving dinner. Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with easy tips you can implement today.

Why Candidate Experience is Your Employer Branding Weapon

Lever

This is a guest post by Ken Kwan, Founder of Career Prophets, a Global Talent Management Consultancy. One of the key components to organizational prosperity is the ability to attract and engage talent on a consistent basis. Over the years, organizations have geared up their talent teams with state of the art sourcing tools and capabilities, as a way to hunt down top tier talent. In more recent times, organizations have shifted their focus to creating better candidate experiences.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Promoting your Employer Brand on Pinterest.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. Deploy targeted Facebook ads for employment brand awareness….