Trending Sources

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. Employer Branding employer brand employer branding

20 Ways To Destroy Your Employer Brand

RecruitLoop

It can take years to build your employer brand credibility and just seconds to destroy it. Here are 20 simple ways to completely destroy your employer brand. Building Culture Employer branding Hiring Talent Leading People

Top 17 for 2017: Employer Brand Trailblazers

Clinch

This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand. Employer Branding employment brand employer brand

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

The Essential Guide to Recruiting Performers

Instead, they are wooed by prospective employers or seek out companies. that have strong brands. By the time her turn in your queue was up and you reached out to her, she was already employed. opportunity, especially since she’s probably still employed somewhere. • eBook.

Why Employer Brand Videos Work

Glassdoor for Employers

Employer Branding Branding Employee Reviews Employer Brand Videos Workplace CultureThe explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content.

How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook.

How to Measure Your Employment Brand

Glassdoor for Employers

Employer branding has become top of mind for many organizations looking to attract and build trust with quality candidates, increase retention rates. Employer Branding Featured How To Use Glassdoor Employer Brand Employment Brand Glassdoor Managing Products

5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.

Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset

Learn how HR Directors in Enterprise companies can use their career sites as their number one recruiting asset

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat.

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting.

5 Steps To Assess Employer Brand For Small Biz Owners

ExactHire Recruiting

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. A bad brand is a bad business; where one goes, the other will quickly follow–most business owners understand this.

7 Simple KPIs for Measuring Your Employer Brand

Glassdoor for Employers

A strong employer brand is the foundation of an engaged workplace and an effective recruitment strategy. Your employer brand is your reputation, Employer Branding Employer Brand glassdoor for dummies glassdoor ratings Workplace

Why SEO is a big part of your Employer Brand

Jazz

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on.

SEO 60

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. But creating effective employer brand content can be pretty hard. Employer Branding Recruiting Social Recruiting

The ROI of Employer Branding

Glassdoor for Employers

So you’ve implemented an employment branding program. There are a number of ways to measure employment branding efforts, and as the field evolves, more metrics are bound to develop. Some HR professionals create a formula by giving a specific value to each of the benefits of their branding efforts, and giving a specific value to each of the costs associated with employer branding efforts. Company Brand Reputation.

The Cost of an Employer Brand

Glassdoor for Employers

As candidates gain more insight into what it’s like to work at an organization through reviews and ratings and sites like Glassdoor , employers have started to put a larger emphasis on employer branding strategies. And what strategies will help you launch your brand?

Which Comes First: Employment Brand or Candidate Experience?

ERE

Is a strong employment brand important? Branding Candidate Experience FeaturedYes, it can be. Is candidate experience important? Yes, it can be.

Why Rejecting Candidates is Actually Good for Your Employer Brand

RecruitLoop

Rejecting candidates and providing feedback should be considered part of the recruitment process and can ultimately improve your employer brand. Candidates Employer branding Hiring Talent Recruitment Screen Select

On-Demand Recruiting: Amplify Employment Branding & Talent Acquisition

BrightMove

Managing the candidate experience and properly communicating your employer brand are key to creating a positive relationship with your job applicants. The role of recruitment software in employer branding. In general, employer branding is defined as an organization’s reputation as an employer. Align your employer brand with your customer brand: Just because someone is a customer doesn’t mean they won’t one day be a candidate or employee.

4 Absurd Myths About Employment Branding

Glassdoor for Employers

In 2016, I’ve decided to make it my mission in life to prove that employment branding is not hard to do. In the last two years, there’s been so much talk about the need to do Employment Branding, every recruiter, hiring manager and HR leader is feeling the pressure. Branding is a marketing function. I want you to clear your mind of everything you’ve been told about employment branding. employment branding myths.

2020 Outlook: The Future of Employer Branding (Infographic)

Social Talent

It was the hot topic of early 2015, but what does the future hold for employer branding? The folks at Universum recently gathered its resources to survey over 2,000 HR professionals and CEOs around the globe to get their take on talent recruitment and employer branding.

Building Your Employer Brand To Attract the Right Talent

Talemetry

When you think of a "brand" you typically think of how a company presents themselves to their customers. Many brands boil down to one word. employer branding

Employer Brand – Whose responsibility is it?

Recruiting Blogs

. There is no doubt Employment Brand is important. Extensive research has highlighted the benefits of a strong employment brand to the company’s bottom line, productivity, employee engagement and reduced cost of hire and better quality of candidates.

The Biggest Mistake In Employer Branding — Failing to Measure the Business Impacts of Employer Branding

ERE

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Branding Retention & Engagement Featured

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Promoting your Employer Brand on Pinterest.

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. How Teach First Uses Purpose to Build Their Employer Brand.

Measuring Your Employer Brand: What to Track

ERE

Your employer brand is what people say about working for your company when the boss is not in the room. Advertising & Marketing Branding Social Media Management FeaturedNotice that I didn’t just say employees?

How to Use Snapchat for Employer Branding

Undercover Recruiter

Apart from allowing individuals to take selfies through fun filters and film life around them, it’s also a modern marketing tool for reaching millennials and selling an employer brand. How to Use Snapchat for Employer Branding.

6 Points to Consider for Your 2017 Employer Branding Strategy

Jibe

In response to a disproportionate interest in our content on employer branding strategies and best practices, my team and I at Jibe launched our inaugural State of Employer Branding survey in Q3 2016. all contribute to the health of your employer brand.

6 Employer Branding Techniques You Need to Know About

Spark Hire

After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. For those of you that have developed a strong brand, that’s music to your ears.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

5 Tips to Improve Your Employer Brand

Glassdoor for Employers

Employer Branding Brand Company Employer Brand reviewsNow more than ever, has social media and sites like Glassdoor have become the place to post, share and search for reviews.

Employer Brand: How to Remarket and Re-Engage Candidates

The Hiring Site

Whether we spend recruitment advertising dollars on retargeting campaigns or use social media, personal interaction, or email marketing to keep our employer brand and employment opportunities top-of-mind with prospects, we need to look at the talent acquisition process as a long game.

Employer Branding and the Candidate Experience

Recruiting Blogs

In the competition for talent, your employer brand is as essential for attracting quality candidates to your career site and into your applicant tracking system (ATS) as your consumer brand is to your marketing efforts. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing and 89% believe a strong employer brand gives them an advantage over the competition when it comes to hiring 1. Employer Branding: The Good News.

Bridging the Gap with Employer Branding for Meaningful Healthcare Hiring

iCIMS

Healthcare recruiters will continue to face pressure to hire at a quick pace while also keeping a pulse on evolving trends that may call for adaptations

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Recruiting Daily

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laine

The Guide to Social Employer Branding

Undercover Recruiter

How do employers know what social media updates they should be doing? What are the best-in-class employer brands doing on social? The Guide to Social Employer Branding. Employer Employer Branding Podcast david brudenell Interview iris podcast universum

The Link Between Employer Branding + Employee Referrals

SmashFly

The post The Link Between Employer Branding + Employee Referrals appeared first on SmashFly Blog. Employee Engagement Employer Brand Recruitment Marketing employee referralsWe live in a time when we have more information and more choices than we can ever imagine or need. As consumers, we have virtually unlimited choices when.