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Employer Branding: Fad or Future? The Expert Review

Beamery

Surrendering the illusionary control and encouraging employees to blog and talk about their work might not be wholly “on message” but will benefit from being authentic and credible. This is a great example of how an employer brand can assist in helping applicants decide that your firm is the one that they want to apply to.

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Employer branding: important or illusion? The expert review

Beamery

Surrendering the illusionary control and encouraging employees to blog and talk about their work might not be wholly “on message” but will benefit from being authentic and credible. This is a great example of how an employer brand can assist in helping applicants decide that your firm is the one that they want to apply to.

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Recruitment marketing: fad or future? The expert review

Beamery

Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). How about the call to action?