Moments That Matter in the Candidate Experience
exaqueo
FEBRUARY 21, 2017
First Moment of Truth (FMOT): Introduced by Procter & Gamble in 2005, it defines the first interaction between a consumer and a product on a store's shelf or in real life. Do you understand where they are most likely finding and researching jobs? searching for reviews before making a purchase). Zero (ZMOT). First (FMOT).
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