Moments That Matter in the Candidate Experience
exaqueo
FEBRUARY 21, 2017
First Moment of Truth (FMOT): Introduced by Procter & Gamble in 2005, it defines the first interaction between a consumer and a product on a store's shelf or in real life. consumer becomes brand advocate and gives back via word of mouth or social media publishing). So, what does this mean for recruiting and employer brand?
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