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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Well, not-so-much.

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Recruitment marketing: fad or future? The expert review

Beamery

Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). Well, not-so-much. ” Matt Buckland.