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Employer Branding: Fad or Future? The Expert Review

Beamery

Matt heads up the talent team at fashion ecommerce platform Lyst and blogs (excellently) at The King’s Shilling. The consumer brand is not the employer brand – a luxury fashion brand will have no problem in attracting a new buyer but may struggle to engage with the Python Developer it needs. Matt Buckland. Kevin Grossman.

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Employer branding: important or illusion? The expert review

Beamery

The consumer brand is not the employer brand – a luxury fashion brand will have no problem in attracting a new buyer but may struggle to engage with the Python Developer it needs. Because of this “social revolution,” employer or talent branding is a key player of an organization’s talent acquisition messaging strategy.

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Recruitment marketing: fad or future? The expert review

Beamery

For recruiters to really think like marketers they need to structure talent acquisition campaigns like strategic marketing campaigns. Not only does recruitment marketing allow organizations to glean metrics and ROI, it also affords the ability to engage and nurture short and long relationships with targeted talent. David Kippen.