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Employer Branding: Fad or Future? The Expert Review

Beamery

Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply.

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Employer branding: important or illusion? The expert review

Beamery

Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? “Employer Branding is nothing new. This can come in many guises.

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Recruitment marketing: fad or future? The expert review

Beamery

Companies that create a compelling, authentic employment brand, communicate their values and mission, and clearly articulate the nature of their workplace are winning out in their recruitment efforts. Recruitment has shifted from a “sales” focus to a “marketing focus” today. ” Jeffrey Fermin. ” Kevin Grossman.