Apparel Benefits Culture Recruitment Marketing 
Social Talent
AUGUST 3, 2016
Using current employees, the video perfectly depicts the culture of the workplace where entrepreneurship, idea generation and diversity are highly valued. Bonobos use the power of copywriting to get their message across, especially when it comes to the culture of the organisation (see below for an example).
Capterra
JUNE 27, 2017
I wrote an article about recruitment marketing and you’re reading it. That alone is proof that content marketing (that “official” name for what this sort of blog is) is effective. A generous benefits plan? A wonderful example of this sort of culture package-and-sale is Zendesk’s recruitment video.
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